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Sunday, 12 February 2017

How to Calculate the Real Cost of Your Online Sales Problems?





If you stop accepting excuses, each exiting online visitor who did not complete your purchase process is your sales problem. There is always a great reason why that visitor did not buy from you and that is why you lose sales.

You can, of course, accept excuses.

That is very normal in sales.

For example, if you ask an average sales person why they didn’t sell they will all give you a thousand different reasons and you will soon realize that there is always a reason or an excuse for not selling.

Or you can stop accepting excuses and just decide to sell much more.



HOW TO CALCULATE THE REAL COST OF ONLINE SALES PROBLEM?

This is very easy:
  1. What was the value of lost sales of a visitor who exited your online store or company website without completing the purchase process?
  2. How many visitors to your online store or company website suffers from that same sales problem every year?


A few examples:


1) A SINGLE SALES PROBLEM CAUSE LOSS OF $50

1.1) If only 1,000 visitors per year have this same sales problem,
$50 times 1,000 visitors
= lost sales $50,000 annually and $150,000 in three years

1.2) If only 5,000 visitors per year have this same sales problem,
$50 times 5,000 visitors
= lost sales $250,000 annually and $750,000 in three years

1.3) If only 10,000 visitors per year have this same sales problem,
$50 times 10,000 visitors
= lost sales $0.5 million annually and $1.5 million in three years


2) A SINGLE SALES PROBLEM CAUSE LOSS OF $250

2.1) If only 1,000 visitors per year have this same sales problem,
$250 times 1,000 visitors
= lost sales $250,000 annually and $750,000 in three years

2.2) If only 5,000 visitors per year have this same sales problem,
$250 times 5,000 visitors
= lost sales $1.25 million annually and $3.75 million in three years

2.3) If only 10,000 visitors per year have this same sales problem,
$250 times 10,000 visitors
= lost sales $2.5 million annually and $7.5 million in three years


3) A SINGLE SALES PROBLEM CAUSE LOSS OF $500

3.1) If only 1,000 visitors per year have this same sales problem,
$500 times 1,000 visitors
= lost sales $500,000 annually and $1.5 million in three years

3.2) If only 5,000 visitors per year have this same sales problem,
$500 times 5,000 visitors
= lost sales $2.5 million annually and $7.5 million in three years

3.3) If only 10,000 visitors per year have this same sales problem,
$500 times 10,000 visitors
= lost sales $5 million annually and $15 million in three years


That is how you calculate quickly how much
a single online sales problem really cost you.



EASY TO CHECK:

Just count number of lost sales from your web server log files by using the sales problem details we will provide you.

Be ready to get desperate or mad when
you look back one, three, five years.