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Friday, 14 December 2018

What is Commission-Only Decision Maker Influencer Sales and why does it multiply sales quickly?

Reading time: 8 minutes

What is Commission-Only Decision Maker Influencer Sales and why does it multiply sales quickly?



Dear reader,



This a couple of years old but still up-to-date interview contains so many important thoughts about increasing sales that I had to acquire permission to republish it for your benefit.



Please enjoy the article!



Christian Dillstrom

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I have heard about business-to-customer (B2C) influencer marketing. This involves celebrities like the Kardashians being paid to recommend certain brands on social media. The B2C influencers have large followings, of course, and the sales results of such campaigns have been amazing.

Global growth hacker Christian Dillstrom, whom I have interviewed before, reminds us that there is also business-to-business (B2B) influencer marketing, which he has been doing globally and what he says has a much bigger impact than B2C influencer marketing.

Christian is involved in three types of B2B influencer marketing: investor, decision maker and media/blogger. I am interviewing him about each. The present interview is about decision maker influencer sales.


WHAT IS DECISION MAKER INFLUENCER SALES?
It is an efficient method of ensuring that decision makers become aware of what you have to offer and of your company. As we all know, a company without customers will not exist very long.

You can't get off the ground if not enough decision makers know enough about your offering.

You can fix the problem with very high-volume decision maker influencer sales.”


HOW DOES IT WORK?
Everybody who specializes in this area has different methods of decision maker influencer sales. What I do is help you showcase your offering through an interview with you about it.

Think of it as a kind of long, but very easy to digest sales pitch for your offering.”

After we've finalized the interview, I publish it in my blog, where it will be seen by my 15-31 million monthly business readers.

And I invite all the decision makers you'd like to comment on it.”


IF I'M A DECISION MAKER, WHY SHOULD I TAKE THE TIME TO HAVE A LOOK AT THAT INTERVIEW?
Because you are on the alert for this kind of good stuff, and you've been invited by someone credible.

The fact that I have 15-31 million monthly readers makes me the most-read business writer in the World. Furthermore, I am one of the most experienced growth hackers in the World.

That's credibility.”

So, when I invite decision makers in the business world to comment on an article about your offering, they are very likely going to read it. All they need to do is to click.

Then it's up to the interview to engage and sustain their interest. They will contact you in case they find your offering intriguing. After that it's up to you, of course, to take it further.


SUPPOSE THE DECISION MAKER JUST READS THE ARTICLE BUT DOESN'T COMMENT?
It's nice if they comment. Comments from smart business people make the article more interesting.

However, it's not super-important.”

What's important is that most of the decision makers invited to read the interview, do read it. Then, if they are interested in learning more, they can contact you.

That's the goal.”


WHY NOT JUST EMAIL THE INTERVIEW TO THE DECISION MAKER?
WHAT DOES PUBLISHING ON THE BLOG ACCOMPLISH?
Credibility, credibility, credibility. Over half a billion business people in 240 countries have read my blog in last two years.

And it's a blog platform provided by Google. You can't really rig the system on Google for any length of time as it truly knows what's up on the internet.

So, when Google says a blog has tens of millions of readers in the last 30 days, it is a credible statement. And readers are much more likely to credit the content of such an article than an article in a blog with very few readers.

That, plus my endorsement, confers a lot of credibility.”

Credibility that a bare email just does not have. Email marketing can be very effective, but a published interview adds a whole new layer to the appeal.


WHY DID YOU CHOOSE THE INTERVIEW FORMAT FOR INTRODUCING THE OFFERING AND THE COMPANIES?
It's a quick-and-easy read. You want to communicate as much key information as possible — as quickly as possible — in a way that is as engaging as possible — and in a way that is as easy-to-digest as possible.

For the same reason people read long FAQs on web sites but don't read shorter privacy policies.”

I'll let you in on a secret. The interview format is one of the reasons I have tens of millions of business readers each month. Everybody wants to get the most benefit out of the least exertion, and that includes business people.

We're doing everything we can to make sure that the decision makers keep reading until they reach the end of the article. If they don't stick around long enough to reach the end, we will waste our time.


HOW MANY DECISION MAKERS RECEIVE THE INVITATION TO COMMENT ON AN ARTICLE?
WHO DECIDES WHO IS INVITED?
We will invite all the decision makers you want to comment on your article — there is no upper limit on the number of invites.

As the interviewee, you decide who we should contact to learn about your company. Just send us the list of the people to be invited.


Let me see if I have this right. I'm a company director with something to offer, but not enough business decision makers know what I've got to offer or about my company. A growth hacker of established credibility — you — invites as many decision makers as I want to read an article of established credibility that introduces my offering. Many read it, and a portion of those readers will contact me.

IS THAT IT?
Of course not. We will also collect weak and strong signals of reactions of the targeted decision makers. Those signals with contact details of a decision maker are then delivered to a mobile phone of the predefined sales people of your organization in real-time.

As a result, your sales people will have the optimal moment of starting a sales process with the decision maker.”

This will get your offering known, and sales will start to flow if it is at all possible for them to flow. Of course, it's up to you to have something solid and appealing to offer that people will want.


CAN I TARGET ALL THE DECISION MAKERS OF A CERTAIN AREA, COUNTRY OR A CONTINENT WHO ARE IMPORTANT FOR ME?
CAN I TARGET ALL THE DECISION MAKERS OF CERTAIN INDUSTRY IN THE WORLD I WANT?
Yes, you can, as there are no other limits than your company's capability of handling all the hot, real-time sales leads we will deliver for it.


CAN THIS BE REPEATED?
Yes, this can be repeated every month for those decision makers whose signals were weak or who did not react at all.

We will, of course, change the marketing message and write a new article every time as a repetition will cause negative reaction.


CAN I RUN MULTIPLE PARALLEL DECISION MAKER SALES CAMPAIGNS FOR DIFFERENT OFFERINGS AT THE SAME TIME?
Yes, you can. There are no other limits than one campaign per one decision maker per month.

Approaching the same decision maker too often will lead into negative reaction due to fatigue of being contacted too often.


DO YOU DO DECISION MAKER INFLUENCER SALES FOR ANY START-UP OR A COMPANY?
No. Of course not. Credibility is credibility. You can't squander it. I've spent many years building my reputation.

However, I am very open to speak with any company to see if we can make a deal. I want to find people and enterprises that I can endorse.

Therefore, I shall do a free analysis of your company, and I shall act as a board advisor for your company free of charge. This way, we can both be certain that we are not wasting our time.

If I can endorse you, I'll endorse you.”


WHY ARE YOU DOING THIS?
WHAT IS IT YOU LIKE ABOUT DECISION MAKER INFLUENCER SALES?
I want people doing great work to succeed. I have seen many great companies really struggle to get sales, even though they're selling something people would want if they only knew about the company and its offering.

With me, it's different. With tens of millions of monthly business readers, it's easy for me to get sales. I don't even have time to talk to everyone who wants to become a new customer during a given business day.

However, new customers who approach me through my blog want simple, one-off services while I want to do more complex and long-term services like this one.

I am known and credible, and many businesses want to buy my services. At the same time, many great businesses and start-ups limp along and then die because of low sales.

Not because they don't have something great to offer, but only because potential customers just don't know about these great companies and their great products and services.


DO YOU DO ANY DECISION MAKER INFLUENCER SALES PRO BONO?
No, not anymore. What I do is valuable, and when you just give away something that is valuable, people tend not to respect and appreciate that value. Which means wasted time all around.

I really do not want to waste anyone's time. Neither mine nor yours.”

Nowadays, I do it for a commission of 10% of the sales generated or for a portion of the company's shares with the highest voting rights.


HOW CAN I FIND OUT IF YOU WILL DO DECISION MAKER INFLUENCER SALES FOR ME OR FOR ANY OF MY CLIENTS?
Simple. Just contact me! Let me hear from you soon.

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Christian Dillstrom.

Please stay tuned for one more interview.