Christian
Dillstrom
The
Global Business Influencer
The
Most Read Business Article Author in the World
Growth
Hacked 60 Top Global Brands in last 10 years
London,
United Kingdom
SKILLS
SUMMARY
Growth
Hacking
- 10 years global growth hacking experience.
- Growth-hacked more than 10% of Fortune 500 companies.
- 113 marketing and sales innovations and over 350 million of his marketing solutions are currently active on the Internet.
Blogging
- The most read business article author in the World.
- Blog texts about growth hacking are read by 15-31 million global business readers every month.
- Truly global business readership with readers from 240 countries.
- Global name recognition among business decisionmakers around the World.
Startups
- Has founded and managed 4 global start-ups
- Has consulted over 300 start-ups around the globe.
Marketing
- 13 years agency experience.
- 7 years of global start-up marketing experience.
- Online and mobile marketing member of teams winning six national level advertising agency awards in a single year.
- Marketing automation and marketing technology strategy and hands-on specialist.
- Can tie marketing and sales together with real-time sales leads.
- Can capture with marketing also mediocre signals and turn them into sales.
Social
Media
- 10 years global agency level strategic and hands-on coding experience.
- Has invented and created dozens of social media marketing products/services.
- Facebook, LinkedIn, Twitter, content and photo marketing.
Project
Management
- 28 years professional experience.
- "Key to successful project" honorary statement from multiple clients.
- Mixed stake-holder, security level, local, near, overseas/virtual, multi-cultural and -time zone project management.
User
Experience
- 18 years of commercial experience.
- Biggest current UI work has 131 million multi-device, mobile-first web pages, adjusting to used device display size and geodata of a user and it works in 240 countries.
Coding
- 38 years of experience - 10 as geek and 28 as professional.
- Web, cloud and mobile coding.
WORK
EXPERIENCE
Christian
Dillstrom
Google
Blogger
Business
Blogger
Feb
2017 – Present
Employment
Duration 2 yrs 2 mos
I
started my blogging career at LinkedIn Pulse in 2015, and my first
article received very quickly millions of readers. Of course, it
helped a lot as I was writing about growth hacking.
To
be frank, I was very surprised about popularity of my articles as I
wrote those first articles just to get Google Search result exposure
for my latest start-up. But I am not complaining... :)
Gradually
number of monthly business readers of my LinkedIn Pulse articles
increased from 4 to 17 million. That also brought problems as
LinkedIn is not coded for a user to receive thousands of messages. As
a result, I could not even open my LinkedIn messages without my
browser crashing. Also, LinkedIn admin started cause my grief and my
previous good relationship with them started to turn sour although
their current owner is my client.
So,
I needed new home for my blog, and I talked with Google, who is also
my client, and they were very welcoming. As a result, in February
2017 I moved my blogs to Google Blogger.
First,
I received quite a big increase in number of readers, and in May
2017, my best month so far, I received 31,908,428 business readers.
Since that month, a number of my monthly business readers has varied
between 15 and 31 million making me the most read business article
author in the World.
Today,
I understand my influence among business decisionmakers as most of
them have read at least one of my blog texts and my responsibility
because of my influence. Therefore, I am starting in my blog to
interview interesting business people around the World.
If
you, my dear reader, would want to be interviewed, please contact me
and tell me about you and your business. I am sure my 15-31 million
business readers would love to learn about you and your business.
Contact
me via contact form of my blog www.dillstrom.com or by emailing me
christian@dillstrom.com
SalesSalvage.com
Las
Vegas, United States and London, United Kingdom
Lead
Growth Hacker
Dec
2015 – Present
Employment
Duration 3 yrs 4 mos
SalesSalvage.com
does growth hacking to increase sale conversion and profitability of
its customers. Our services are grouped to:
1)
INCREASING AWARENESS
SalesSalvage.com
owns a business directory with 116 million web pages. Therefore, so
just by advertising our customer in it or asking its millions of
visitors to like videos or other materials to different social media
will create awareness among hundreds of millions of Internet users.
We have over 350 million AD web pages at Google search ranking within
top 10. We can create millions high ranking AD web pages for our
customers at Google search engine. SalesSalvage.com runs large-scale,
low-cost awareness campaigns at LinkedIn without needing to send a
message. A customer defines a message, target country, location,
professions and even companies. + other ways of creating awareness
with an affordable budget.
2)
LINKING MARKETING WITH SALES IN REAL-TIME
Unless
marketing is linked directly with your sales, a huge amount of sale
is lost. Example: A company's email campaigns had 1% sales
conversion. Our techniques in campaigns delivered 18 times more
contact details of interested buyers. Same methods also work with web
pages, eCommerce, LinkedIn, Facebook, Twitter, blogs, brochures,
flyers, etc.
3)
IDENTIFYING AND REMOVING SALES CONVERSION OBSTACLES
Company
online stores, and websites are losing more sales than what they are
getting. In average 75% of online shopping carts are abandoned. If
20% of those would be salvaged, sales would increase by 62%. 98% of
average company website visitors do not turn into sales. If they
would improve conversion only by 14%, their results will increase by
500%. Unfortunately, companies do not know real reasons why they are
losing sales. Usability and AB-testing or educated guessing have not
revealed these reasons. If they would have, companies would not be
losing sales. We will politely get the real reasons from your exiting
non-buying visitors.
Founder
Dec
2015 – Present
Employment
Duration 3 yrs 4 mos
Angel
Investor
Dec
2015 – Present
Employment
Duration 3 yrs 4 mos
I
financed two years of research, development, testing and spin out
from 12social.com.
12social.com
Las
Vegas, United States and London, United Kingdom
Managing
Director
Jan
2009 – Dec 2015
Employment
Duration 7 yrs
Boutique
social media agency based in USA and UK. 12social.com does growth
hacking by inventing and producing social media, search engine and UX
services to increase sale conversion and profitability of its global
brand name customers.
All
invented and produced services are global and multilingual; at the
moment, hundreds of millions of those services are live and working
in Internet at 130 countries.
12social.com
has developed a way to create dynamic, hybrid Facebook applications
and pages that can hop between medias and devices and fetch real-time
data.
Developed
services include Instant Remarketing, World's largest business
directory, Real-time Salesleads, Native Google ADs, Facebook
Full-Page Brochures, Facebook Full-Page Magazines etc. just to name a
few.
Founder
Jan
2009 – Present
Employment
Duration 10 yrs 3 mos
Angel
Investor
Jan
2009 – Present
Employment
Duration 10 yrs 3 mos
I
financed research, development, testing and building sales
organization.
Nevis
Systems Limited
Newcastle
upon Tyne, United Kingdom
Director
Apr
2005 – Dec 2011
Employment
Duration 6 yrs 9 mos
Global
mobile web, SMS, regular web and eMarketing applications, services
and consulting.
Customers
include Fortune 500'S, SME's and governments.
MOB.Li
Ltd.
Boston,
United States and London, United Kingdom
Managing
Director
Feb
1999 – Dec 2008
Employment
Duration 9 yrs 11 mos
Mobile
service company that is still the only one to be able to produce
mobile web pages that work in every existing mobile-phone browser and
with every written language in the world.
Smart
interactive text message systems that connect from any media to any
predefined computer system and/or sales or customer service
personnel.
Over
311 million of such mobile services have been produced to the 220
different countries in the world.
I
oversaw marketing, products, user experience, user interface design,
software development, project management, consulting, and off-shore
outsourcing to China, India, Pakistan, Nepal, Bangladesh and
Philippines.
Used
application programming languages: XML, PHP, CSS-P, JavaScript, HMTL
3.2, HMTL 4.01, XHTML BASIC, XHTML MP, WML 1.1, WML 1.2, WML 1.3,
iMode 1.0, iMode 2.0, iMode 3.0, iMode 4.0, iMode 5.0 and Opera Mini.
Founder
Feb
1999 – Dec 2008
Employment
Duration 9 yrs 11 mos
Angel
Investor
Feb
1999 – Apr 2005
Employment
Duration 6 yrs 3 mos
I
financed four years of research, development, testing and building
sales organization of MOB.Li Ltd.
Tradecho.com
Helsinki,
Finland
Chief
Technology Officer
Sep
2007 – Sep 2008
Employment
Duration 1 yr 1 mo
Global
AD-funded mobile web service that follows the stock exchanges on
behalf of small investors. Service also includes quick statistical
and graphical analysis tools.
Service
sends alarms to the investor’s mobile phone when set conditions are
met.
The
followed stock exchanges were: NASDAQ, NYSE, AMEX, S&P (Indices),
Dow Jones (Indices), Commodity Systems, Toronto, Bank of Canada,
Canadian Venture Exchange, London, Paris, Amsterdam, Brussels,
Lisbon, Milan, Shanghai, Hong Kong, Shenzhen, Taiwan, Bombay,
Australian and New Zealand.
I
have been on charge of product, ICT-strategies and implementation
including user interface design for the Multilingual mobile web
pages.
Due
to nature of financial data, XML was heavily used.
Start-up
was frozen because of the global financial crisis forced NASDAQ to
withdraw.
Founder
Sep
2007 – Sep 2008
Employment
Duration 1 yr 1 mo
OP
Financial Group
Helsinki,
Finland
Consultant
Oct
2007 – May 2008
Employment
Duration 8 mos
OP-Pohjola
Group is the biggest banking and insurance group in Finland
I
consulted with Nokia owned NICE services and Fujitsu Services
OP-Pohjola Group’s business- and ICT-departments in following
projects: Pohjola Bank CRM, OP Bank brand refresh, Pohjola Bank and
Insurance brand refresh, OP-Pohjola-group salesman’s electronic
desktop, OP bank eCommerce payment services, OP Bank Internet portal
for the Businesses, Pohjola Bank collateral financing software, OP
bank debit and credit cards, Pohjola Insurance Internet service for
the business customers and Pohjola Insurance Internet service for the
private customers
Every
project I was part of belonging to TOP 15 projects of the OP-Pohjola
Group
Consulting
demanded wide reaching international experience about Internet and
mobile services, eMarketing, understanding brand and MGM, business
and ICT processes and projects and improvement of productivity and
quality
Hands-on
part of consulting included in most of the projects user interface
design and creating web pages to be used by over a million users a
day using XML, XHTML, CSS, JavaScript, DHTML, Flash with
ActionScripting
Planeetta
10 Oy
Helsinki,
Finland
Senior
Advisor - eMarketing
Sep
2005 – May 2008
Employment
Duration 2 yrs 9 mos
Award
winning advertising agency. Customers include Mercedes-Benz, Citroën,
Honda, Smart, Olympic Committee.
123TXT
Ltd.
Boston,
United States
Managing
Director
Jan
2003 – Mar 2007
Employment
Duration 4 yrs 3 mos
SMS
and web applications, services and consulting.
Founder
Jan
2003 – Mar 2007
Employment
Duration 4 yrs 3 mos
Angel
Investor
Jan
2003 – Mar 2007
Employment
Duration 4 yrs 3 mos
Planeetta10
Oy
Helsinki,
Finland
Director
Emarketing
Mar
2005 – Sep 2005
Employment
Duration 7 mos
eMarketing
consulting to the following brands: Mercedes-Benz, Citroen, Smart,
Sanoma-WSOY Oyj, WSOY Pro Oy, Forma-Publishing, ESA group,
Lippupalvelu Oy (Ticketmaster Finland), ISS Oy, Fortum Oyj,
International Business Systems IBS Oy, Veho-group, Veho-Autotalot Oy,
Auto-Bon Oy Ab, Onninen Oy, MiviTotal, Oikotie, Kotivinkki,
Talo&Koti, Trendi, Veli, Joululehti, Etelä-Suomen Sanomat,
Itä-Häme lehti, Esan Jakelu, David Sportsware, TEK and Kokoomus.
I
founded eMarketing departments to Helsinki and Lahti, and managed
their ten employees.
I
designed and implemented of eMarketing strategies and invented,
developed and did productization of electronic services.
I
was part of the team to win six different Finnish direct marketing
awards at 2007 and I did the eMarketing strategy and implementation
of the winning AD campaigns.
I
also developed product for the dynamic control, real-time tracking
and analysis of Flash-AD-banners. With the service AD agency and its
clients could in real-time using their mobile phone or extranet
change content of their already published Flash-banners depending on
their failure to bring enough visitors. Flash-banners could also be
produced using information from the client’s databases.
In
total I have been doing strategy and implementation of over 150 AD
campaigns including user interface design and web page creation using
XML, XHTML, CSS, JavaScript, DHTML, Flash with Action scripting, PHP
and MySQL-database.
ReadyLoaded
Inc.
Boston,
United States
Managing
Director
Jan
2002 – Dec 2003
Employment
Duration 2 yrs
Regular
and mobile web content preloading service for the web sites.
Founder
Jan
2002 – Dec 2003
Employment
Duration 2 yrs
Angel
Investor
Jan
2002 – Dec 2003
Employment
Duration 2 yrs
VisitBroker
Inc.
Boston,
United States
Managing
Director
Feb
2001 – Dec 2003
Employment
Duration 2 yrs 11 mos
Website
visitor brokerage - Google AdWords before Google AdWords
Founder
Feb
2001 – Dec 2003
Employment
Duration 2 yrs 11 mos
Angel
Investor
Feb
2001 – Dec 2003
Employment
Duration 2 yrs 11 mos
Johnson
Diversey Inc.
Northampton,
United Kingdom
Consultant
Dec
2002
Employment
Duration 1 mo
Presentations
and workshops for directors and managers about future trends of
Internet and business opportunities in it, Internet-marketing and
-advertising, NOW economy and changes it requires on customer
communication and sales and business impact of quality of
information.
Workshops
for Johnson Diversey Inc United Kingdom web team personnel and IT
managers about using Internet, Extranet and Intranet as communication
tool between customers, mobile salesmen and telesales, usability in
client interfaces and building interface from IBM mainframe for web
sites of wholesalers.
Bear
Stearns & Co.
London,
United Kingdom
Advisor
Aug
1999 – Feb 2001
Employment
Duration 1 yr 7 mos
Evaluating
start-ups on behave of fund managers and advising fund managers about
different problem solutions on start-ups they have funded.
Unilever
PLC
London,
United Kingdom
Consultant
Feb
1999 – Feb 2001
Employment
Duration 2 yrs 1 mo
Consulting
directors, IT-managers and -staff about future of Internet,
eCommerce, Wireless and how to do successful business in those and
Internet-marketing and -advertising.
Coaching
Unilever/DiverseyLever Internet personnel on following a subjects:
o Hypertext:
ideology, architecture and design
o Browser-technology:
Microsoft and Netscape
o Programming:
HTML, DHTML, CSS, XML, ASP, ActiveX, Java, Macromedia Dreamweaver,
CGI, Perl, JavaScript
o User
Experience
o Database:
Macromedia Dreamweaver Ultradev, Microsoft Access, Microsoft SQL
Server, SQL-language
o Security:
PKI, SSL, Hacking, Cracking
o Server
and networking: Hardware, TCP/IP, IIS, Windows 2000 Server, Windows
NT 4.0 Server, Unix, Apache
o Document
Handling: Adobe Acrobat, Caere Omnipage
o Graphics:
study of colours, self-made pictures, picture converting and
scanning, ready-picture editing, vector graphics, interactive
graphics, Adobe Photoshop, Macromedia Flash 4, VRML
o Streaming:
Microsoft Streaming Media Technology, QuickTime, AVI, MP3
Johnson
Diversey Inc.
Northampton,
United Kingdom
Consultant
Feb
1999 – Feb 2001
Employment
Duration 2 yrs 1 mo
Johnson
Diversey Inc is a manufacturer of cleaning and hygiene products and
global provider of commercial cleaning and hygiene solutions.
The
company offers a range of business-to-business products and services
to customers in over 160 countries worldwide.
Johnson
Diversey Inc employ about 11,000 persons and have estimated sales of
$3.2 billion.
Law
office Yrityslaki Oy
Helsinki,
Finland
IT
Manager
Aug
1992 – Dec 1998
Employment
Duration 6 yrs 5 mos
Charge
of whole IT for corporate law office including recruiting and
management of ICT personnel, infrastructure design and maintenance,
hardware, software and network purchase, setup and maintenance,
application programming and training.
IT
Specialist
Jun
1992 – Aug 1992
Employment
Duration 3 mos
Law
office had offices in Helsinki and Tampere, and it employed 25
people.
EDUCATION
Harvard
Business School
Business
Administration and Management, General; Manage Mentor
Northwestern
University - Kellogg School of Management
Specialized
Sales, Merchandising and Marketing Operations
The
London School of Economics and Political Science (LSE)
IT
with Management
CIM
| The Chartered Institute of Marketing
International
Marketing
PricewaterhouseCoopers
Business
In Sight Senior Management courses
COURSES
• Client/Server
• Database
• HTML
• Java
• JavaScript
• LANs
• Microsoft
Access 2000 MOUS
• Microsoft
Internet Information Server 4
• Microsoft
Office 2000
• Microsoft
Windows 2000 Basics
• Microsoft
Windows 2000 Professional Series (MCSE/MCP 70-210)
• Microsoft
Windows 2000 Server Series (MCSE/MCP 70-215)
• Microsoft
Windows NT Server 4.0
• Microsoft
Windows NT Workstation 4.0
• Networking
• Networking
Essentials
• RDBMS
Fundamentals
• SQL
• TCP/IP
LANGUAGES
• English
• Finnish