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Monday, 3 December 2018

5 times more sales from email campaign – a growth hacker interview

Reading time: 3 min

5 times more sales from email campaign – a growth hacker interview


Dear reader,

This a couple of years old but still up-to-date interview contained so many important thoughts about increasing results of email campaigns that I had to acquire permission to republish it for your benefit.

Please enjoy the article!

Christian Dillstrom

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My clients do a lot of email campaigns, but on average they get a 1% sales conversion. They are happy with the results because that is the industry average.

Unfortunately, I cannot be satisfied with that anymore! I interviewed a growth hacker last week who can add something to an existing email campaign and multiply its sales 5 times.

So, let's ask him a bit more about it!”


HOW CAN SAME EMAIL CAMPAIGN MAKE 5 TIMES MORE SALES?
Easily, as we will capture all the customers who show interest. Email campaign only converts into sales those customers that complete the full sales process.

Only 1:18-19 completes the sales process. As we do not ignore the rest of the interested customers, we can multiply the sales of the same campaign 5 times.


WILL THESE NEW CUSTOMERS BUY THE SAME WAY AS VIA EMAIL CAMPAIGN?
No, as an email campaign sales process failed them. We will deliver their details as sales leads to your sales people in real-time.

As a result, your salespeople can talk with a potential, hot customer within seconds.”


WILL THIS CANNIBALIZE MY EXISTING EMAIL CAMPAIGN SALES?
We actually offer an upsell option for your salespeople in case a customer has already gone through an email campaign sales process.

Every action aims to additional sales.”


WHY WOULD I INVOLVE MY SALESPEOPLE WHO ARE STRUGGLING ALREADY WITH POOR SALES RESULTS?
We help your salespeople to excel by providing them sales leads at the most optimal moment to close the sales. Also, we will offer them information about what really interests customers as well as their sales history and appealing upsell options.


HOW EXPENSIVE THIS HELP IS?
We will only charge commission from improved sales of an email campaign. So, you could say that our help is free as we will earn our pay every time.


HOW CAN OUR FEW SALESPEOPLE HANDLE THIS AS WE SEND TENS OF THOUSANDS OF EMAILS IN OUR CAMPAIGNS?
You can spread sending emails every 10-15 minutes in business days until all the emails of your campaign has been sent.

After all, it's worth getting 5 times more sales.”


CAN A SMALL BUSINESS USE THIS HELP?
Yes, if you have a customer database with customer names, emails and phone numbers.


DO YOU SEND EMAILS ON OUR BEHALF?
No, we don't. We consult you to add our easy addition to your email template.


DO YOU SELL EMAIL ADDRESSES?
Absolutely not! Every client needs to have their own customer databases.


HOW DO I KNOW THAT THIS WORKS?
We will provide you real-time statistics about an email campaign. You will see how the campaign is going and you will even see how each salesperson is doing.


WHAT IF I DON'T LIKE THIS HELP?
You just don't order this for your next email campaign.


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That was all the questions I could think of. Interesting answers, and I am sure new questions will pop-up as soon as my clients start to use this help.

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Christian Dillstrom.

Please stay tuned for more interviews.