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Dear
reader,
This
a couple of years old but still up-to-date interview contained so
many important thoughts about increasing results of email campaigns
that I had to acquire permission to republish it for your benefit.
Please
enjoy the article!
Christian
Dillstrom
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- -
My
clients do a lot of email campaigns, but on average they get a 1%
sales conversion. They are happy with the results because that is the
industry average.
Unfortunately,
I cannot be satisfied with that anymore! I interviewed a growth
hacker last week who can add something to an existing email campaign
and multiply its sales 5 times.
”So,
let's ask him a bit more about it!”
HOW
CAN THE SAME EMAIL CAMPAIGN MAKE 5 TIMES MORE SALES?
Easily,
as we will capture all the customers who show interest. Email
campaign only converts into sales to those customers that complete the
full sales process.
Only
1:18-19 completes the sales process. As we do not ignore the rest of
the interested customers, we can multiply the sales of the same
campaign 5 times.
WILL
THESE NEW CUSTOMERS BUY THE SAME WAY AS VIA EMAIL CAMPAIGN?
No,
as an email campaign sales process failed them. We will deliver their
details as sales lead to your salespeople in real-time.
”As
a result, your salespeople can talk with a potential, hot customer
within seconds.”
WILL
THIS CANNIBALIZE MY EXISTING EMAIL CAMPAIGN SALES?
We
offer an upsell option for your salespeople in case a
customer has already gone through an email campaign sales process.
”Every
action aims to additional sales.”
WHY
WOULD I INVOLVE MY SALESPEOPLE WHO ARE STRUGGLING ALREADY WITH POOR
SALES RESULTS?
We
help your salespeople to excel by providing them with sales leads at the
most optimal moment to close the sales. Also, we will offer them
information about what really interests customers as well as their
sales history and appealing upsell options.
HOW
EXPENSIVE IS THIS HELP?
We
will only charge commission from improved sales of an email campaign.
So, you could say that our help is free as we will earn our pay every
time.
HOW
CAN OUR FEW SALESPEOPLE HANDLE THIS AS WE SEND TENS OF THOUSANDS OF
EMAILS IN OUR CAMPAIGNS?
You
can spread sending emails every 10-15 minutes in business days until
all the emails of your campaign have been sent.
”After
all, it's worth getting 5 times more sales.”
CAN
A SMALL BUSINESS USE THIS HELP?
Yes,
if you have a customer database with customer names, emails, and phone
numbers.
DO
YOU SEND EMAILS ON OUR BEHALF?
No,
we don't. We consult you to add our easy addition to your email
template.
DO
YOU SELL EMAIL ADDRESSES?
Absolutely
not! Every client needs to have their own customer databases.
HOW
DO I KNOW THAT THIS WORKS?
We
will provide you with real-time statistics about an email campaign. You
will see how the campaign is going and you will even see how each
salesperson is doing.
WHAT
IF I DON'T LIKE THIS HELP?
You
just don't order this for your next email campaign.
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That
was all the questions I could think of. Interesting answers, and I am
sure new questions will pop-up as soon as my clients start to use
this help.
-
- -
Christian
Dillstrom.
Please
stay tuned for more interviews.