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Dear
reader,
This
one year old interview contains so interesting thoughts about
increasing sales that I had to acquire permission to republish it for
your benefit.
Please
enjoy the article!
Christian
Dillstrom
- - -
I
have heard about business-to-customer (B2C) influencer marketing.
This involves celebrities like the Kardashians being paid to
recommend certain brands on social media. The B2C influencers have
large followings, of course, and the sales results of such campaigns
have been amazing.
Global
growth hacker Christian Dillstrom, whom I have interviewed before,
reminds us that there is also business-to-business (B2B) influencer
marketing, which he has been doing globally and what he says has a
much bigger impact than B2C influencer marketing.
Christian
is involved in three types of B2B influencer marketing: investor,
decision maker and media/blogger. I am interviewing him about each.
The
present interview is a follow-up to decision maker interview and it
is about commission-only basic influencer sales.
WHAT
IS BASIC INFLUENCER SALES SERVICE?
It
is an easy and risk-free method of generating sales via business
influencer. This basic level B2B influencer marketing does not
require anything new from your marketing or sales departments.
”Sometimes
you just need more sales to further your organization to a point
which
allows you to benefit from very high growth methods later on.”
HOW
DOES IT WORK?
Everybody
who specializes in this area has different methods of business
influencer sales. What I do is to help you showcase your offering
through an interview with you about it.
”Think
of it as a kind of long, but very easy to digest sales pitch for your
offering.”
After
we've finalized the interview, I publish it in my blog, which has
15-31 million monthly business readers.
”And
I will invite relevant decision makers to comment on your offering.”
IF
I'M A DECISION MAKER, WHY SHOULD I TAKE THE TIME TO HAVE A LOOK AT
THAT INTERVIEW?
Because
you are on the alert for this kind of good stuff that is relevant to
you, and you've been invited to look at it by someone credible.
The
fact that I have 15-31 million monthly readers since February 2015
makes me the most-read business writer in the World. Furthermore, I
am one of the most experienced growth hackers in the World.
”That's
credibility.”
Also,
I offer to introduce each decision maker to my tens of millions of
monthly business readers for free.
”Who
would say NO
to me and more sales, business and career opportunities that often
follow
a great and positive publicity among business professionals provided
by me?”
So,
when I invite decision makers in the business world to comment on an
article about your offering, they are very likely going to read it.
”All
they need to do is to click.”
Then
it's up to your offering to engage and sustain their interest. They
will let me know in case they find your offering intriguing. After
that I shall deliver a hot sales lead for your sales people who will
close the sale.
This
is the big difference between the basic and the advanced
Commission-Only Influencer Sales service.
In
advanced service - Commission-Only Influencer Sales - your predefined
sales staff will receive an actionable sales lead on their mobile
phone in real-time when the decision maker important to you shows
interest. That is the optimal moment to push on with your sales
process and that is how your sales conversion will be the best
possible.
SUPPOSE
THE DECISION MAKER JUST READS THE ARTICLE BUT DOESN'T COMMENT?
It's
nice if they comment. Comments from smart business people make the
article more interesting.
”However,
it's not super-important.”
What's
important is that most of the decision makers invited to read the
interview, do read it. Then, if they are interested in learning more,
they will let me know.
”That's
the goal.”
I
shall, of course, know every interested decisionmaker and whether
they commented or not. In this way I won’t bother again decision
makers who were not interested enough to want to know more about your
offering.
WHY
NOT JUST EMAIL THE INTERVIEW TO THE DECISION MAKER?
WHAT
DOES PUBLISHING ON THE BLOG ACCOMPLISH?
Credibility,
credibility, credibility. Over half a billion business people in 240
countries have read my blog in the last two years alone.
And
it's a blog platform provided by Google. You can't really rig the
system on Google for any length of time as it truly knows what's up
on the internet.
So,
when Google says a blog has had tens of millions of readers in the
last 30 days, it is a credible statement. And readers are much more
likely to credit the content of such an article than an article in a
blog with very few readers.
”That,
plus my endorsement, confers a lot of credibility.”
Credibility
that a bare email just does not have. Email marketing can be quite
effective, but a published interview adds a whole new layer to the
credibility and increases the sales conversion a lot.
WHAT
IS THE DIFFERENCE BETWEEN BASIC INFLUENCER SALES AND SALES LEADS?
The
difference is exactly the same as an email to the targeted decision
makers: credibility, credibility, credibility.
The
most decision makers will open my messages and take the action I ask
them to take in them. If they would not, I would lose a lot of money
by offering this service. Currently, an average of 52% of decision
makers open my messages and 54% of them do what I ask them to do in
them.
Also,
decision makers like to receive messages from me. Therefore, I can
send those decision makers that have not yet taken action a new
message every month until they do what I have asked them to do.
All
this is possible because most of the decision makers have read my
blog and they got some idea that my name resonates with business and
increasing sales.
”It
also helps that by interacting with me decision makers can gain
a
lot of favorable publicity among business people through my
introduction.”
Lastly,
we communicate with the decision makers to confirm their interest in
your offering before sending their details to your sales people.
WHY
DID YOU CHOOSE THE CASUAL INTERVIEW FORMAT FOR INTRODUCING THE
OFFERING AND THE COMPANIES?
It's
a quick-and-easy read. You want to communicate as much key
information as possible — as quickly as possible — in a way that
is as engaging as possible — and in a way that is as easy-to-digest
as possible.
”For
the same reason people read long FAQs
but
don't read shorter privacy policies on the same web sites.”
I'll
let you in on a secret. The casual interview format is one of the
reasons I have tens of millions of business readers each month.
Everybody wants to get the most benefit out of the least effort, and
that includes business people.
We're
doing everything we can to make sure that the decision makers keep
reading until they reach the end of the article. If they don't stick
around long enough to reach the end, we will waste our time.
HOW
MANY DECISION MAKERS RECEIVE THE INVITATION TO COMMENT ON AN ARTICLE?
WHO
DECIDES WHO IS INVITED?
I
will invite all the decision makers I see fit to comment on your
article. There is no upper limit on the number of invites but I judge
your campaign's earning potential depending on how much sales -and
commissions for me - your sales people generate from it.
Let me see if
I have this right. I'm a company director with something to offer,
but not enough sales. A growth hacker of established credibility —
you — invites decision makers to read an article of established
credibility that introduces and endorses my offering. Many read it,
and a portion of those readers will be interested to buy.
IS
THAT IT?
Yes,
that's it for the basic level service. Very easy, risk-free and
commission-only.
There
is a more effective and more sales generating advanced level of
service called Commission-Only Influencer Sales. That service
requires from your marketing department a database of your dream
clients and the ability from your sales department to handle
real-time sales leads.
On
the other side, it can be used to generate sales once a month that
can reach up to tens of millions of dream clients you choose anywhere
or everywhere in the World.
”To
top it all, my commission on it is 50% less than with this basic
level service.”
CAN
THIS BE REPEATED?
Yes,
this can be repeated every month for those decision makers whose
signals towards your offering were weak or who did not react to it at
all.
We
will, of course, change the marketing message and write a new article
every time as repetition of the same message will cause negative
reaction.
”The
condition for the repetition is how much sales
your
sales department has generated from the campaign so far.”
CAN
I RUN MULTIPLE PARALLEL BASIC INFLUENCER SALES CAMPAIGNS FOR
DIFFERENT OFFERINGS AT THE SAME TIME?
Yes,
you can if your sales department has generated enough sales from
campaigns so far. There are no other limits than one campaign per one
decision maker per month.
Approaching
the same decision maker too often will lead into negative reaction
due to fatigue of being contacted too often.
DO
YOU DO BASIC INFLUENCER SALES SERVICE FOR ANY START-UP OR A COMPANY?
No.
Of course not. Credibility is credibility. I can't risk it. I've
built my international reputation since 1998 and it is very important
in my job.
However,
I am very open to speak with any company to see if we can make a
deal. I want to find people and organizations that I can endorse.
Therefore,
I shall analyze your organization at the start. This way, we can both
be certain that we are not wasting our time.
”If
I can endorse you, I'll endorse you.”
WHY
ARE YOU DOING THIS?
I
want people doing great work to succeed. I have seen many great
companies really struggle to get sales, even though they're selling
something people would want if they only knew about the company and
its offering.
However,
not all the great start-ups or small businesses can handle the high
amount of sales my Commission-Only Influencer Sales service can
provide. That is why I created this basic level version of it to give
great organizations time and funds to develop their marketing and
sales departments to a higher level.
And
of course, I make money by getting commissions from generating lots
of sales for my clients.
DO
YOU DO ANY BASIC INFLUENCER SALES SERVICES PRO BONO?
No.
What I do is valuable, and when you just give away something that is
valuable, people tend not to respect and appreciate its value. Which
means wasted time all around.
”I
really do not want to waste anyone's time. Neither mine nor yours.”
Nowadays
I do it on a commission of 15% of the sales generated. No other fees
or charges – risk free.
HOW
CAN I FIND OUT IF YOU WILL DO BASIC INFLUENCER SALES SERVICE FOR ME
OR FOR ANY OF MY CLIENTS?
Simple.
Just contact me! Let me hear from you soon.
-
- -
Christian
Dillstrom.
Please
stay tuned for further interviews.
