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Friday, 21 February 2020

What Does a Business Influencer Do?



What Does a Business Influencer Do?


My name is Christian Dillstrom and I have been a global business influencer for the last few years. From time to time I am asked – what does a business influencer do? What can a business influencer do for our business?



What makes a business influencer?

For me business influencer is a person who can influence the decision-making process of wanted target company. He does not make the decisions – he influences the decision makers so that they can reach the desired decision.

Marketing and salespeople distribute information important for them, but they can only hope that the wanted decision maker will read it.

Business influencer either have a relationship with a wanted decision maker or he will form one to make sure that information important for his client is consumed by the wanted decision maker and introduced to the client.


Are there different kinds of business influencing?

Absolutely. Some decision makers can be influenced remotely, while others require one or more personal meetings. It all depends on the client and the offering. 

If the client is known and the offering is easy to understand and accept, and the proposed deal is relatively small in value, remote influencing will be enough.

The further away the situation is from the description in the previous paragraph, the more personal the business influencing must be. At the same time, so are the rewards of the business influencing for the client.


What kind of industries can benefit from the services of a business influencer?

Any industry where the dream client’s decision maker makes sizable purchases. There is no point in utilizing a business influencer for low value, single purchases.

Small value, single purchase influencing is what consumer influencers like Kardashiands do – they only do it for tens of thousands of consumers at a time to achieve high overall sales.


What size of business can benefit from the services of a business influencer?

The size of the business does not matter – in fact, startups and small businesses should use business influencers as they could speed up their growth very quickly. 

For example, I myself receive 10-20 calls a day from startups and small businesses needing my business influencer services.


Does a business influencer just create relationships with decision makers?

There are of course many approaches to business influencing, but for example, my approach starts with defining the client’s offering, selecting the dream clients for the offering and making sure that messaging conveys the offering properly to those selected dream clients. 

An initial consultation is always a part of my services as I want to be certain that my client will close the deal and my own reputation will remain intact. If a decision maker I have connected with does not make a deal with a client I have personally endorsed, I will also be branded with a failure.


Is business influencing a new thing?

Actually, it is not. Business influencing is a very old trade that most businesspeople have forgotten.
Nowadays businesses put their efforts on creating nice marketing and sales materials and blasting those to pretty much anyone who could buy their offering.

They do not put as much effort on making sure that their offering is endorsed so that it will be consumed properly by the correct decision makers. Building a trustful relationship is the key to a high sales conversion on sizable deals.


Can anyone become a business influencer?

Yes, as you only must be able to influence business decision makers. There are many ways to reach that position. For example, I myself achieved my business influencing effectiveness via blogging. Since the beginning of 2015, tens of millions of businesspeople around the world have been reading my texts about growth hacking and business every month.

That built the name recognition for me and associated my name with methods of increasing the sales of businesses. As a result, very few business decision makers today will not respond to my messages and requests to have a phone call or a meeting with me.


Is it expensive to use a business influencer?

Business influencers are the fastest way to increase the sales of businesses on a large scale. That itself explains that business influencers will bring in much more sales than their services cost.

Some business influencers will charge for their services on an hourly, daily, weekly or monthly basis. Some will charge a fixed fee per project.

There is also a group of business influencers that will charge a commission for sales and costs that have occurred. I myself do both time- and commission-based deals.

Monday, 23 December 2019

Free Influencer Marketing Campaign for Charities


Free Influencer Marketing Campaign for Charities




My name is Christian Dillstrom and I am the global business influencer and the most read business article author in the World for the fifth year running.
I am offering a free joint influencer marketing campaign to make a charity's current donors proud of being its donors, to drive many more new donors to the charity and to spread awareness about the charity and me to people and organizations of the charity’s country.

THE CAMPAIGN
The campaign will empower donors of the charity through my “The TOP Person” initiative by portraying each of them as a hero which they already are. Each willing donor will be taught how to publish an influencer endorsed introduction video about him in social media for free. Each posted video will include a 10 second advert of the charity.
Participating donors will also invite their network, co-workers and friends to comment and like the posted video to gain as much peer credibility as possible. That multiplies the visibility of each video by hundreds or thousands as each comment and like the video gets will spread it into other networks. I shall teach the donors the importance of peer credibility in my free webinars.
This is not a one-off campaign as each donor who creates a video can do update videos at any time. In addition, the charity can encourage the donors to do so every month to drive more new donors to them.

WHAT WILL I DO?
I shall provide my endorsement, branded video clips and a link to the needed free video compiling mobile application.
In addition, I shall host free webinars to teach donors why and how to create an introduction video and how to use it to become an influencer of your own life.

WHAT WILL THE CHARITY NEED TO DO?
The charity needs to deliver me an advert as a still image or as a maximum 10-second video.
The charity will also inform its donors about the opportunity to be rewarded for their great work.

WHAT WILL THE PARTICIPATING DONOR NEED TO DO?
The donor will need to listen to my webinar, download my instructions and branded video clips – all that free of charge, of course. He will also need to install a free application on his mobile phone.
Then he will need to shoot his introduction video, use the mobile application to compile it and upload his video to social media.
Finally, he will ask his network, co-workers and friends to comment and endorse his published video.

WHAT IS THE GAIN FOR THE CHARITY?
To put it plainly, quite a massive endorsed and free visibility among quite well off business professionals and other people as well as among businesses and other organizations.
For example, if a charity has 50,000 donors, and 25,000 of them would participate in a campaign, the charity can expect 31 million people to see their advert being endorsed in social media. Best of all, that visibility can be repeated monthly.
The above estimate is based on a calculation that each participating donor receives on average likes or comments from 50 people they know, and their endorsements will bring an average of 25 people to watch the video.
Needless to say, having an advert in this environment is very positive and effective for any charity.
The charity can also use the posted videos to present its real donors and show how their donors are respected by their peers. That and the respect shown to their current donors will drive the new donor numbers up.

WHAT IS THE GAIN FOR A DONOR?
Every one of us wants to look appealing in the eyes of our current bosses, clients, co-workers, friends and other people. You want to look even better in the eyes of decision makers if you are looking for promotion or for your next opportunity.
Also, even the companies love employees that are thanked publicly for donating to charities and look respected by their peers on social media.
Donors could already make the introduction videos of themselves, but they are rarely made as they usually do not receive many endorsements from their peers if there is no endorsement from the influencer.
I shall teach each donor in my free webinars how to become an influencer of their own life by using their influencer- and peer endorsed introduction video.

WHAT IS MY GAIN?
With this campaign I shall demonstrate to the organizations of the charity’s country how to quickly and effectively gain credible, authentic and endorsed visibility in social media through their employees. Organizations could run similar campaigns with as great results via their own employees.
By demonstrating the power of influencer marketing, I can change the narrative from the current “What it is” to “What is it that we can achieve with it”.
I will only charge the companies and other organizations a modest monthly service fee as influencer endorsed introduction videos are just a very basic influencer service I offer.
As I partner up with charities, this campaign is free for them. After all, I only need to partner up with one charity per country, and there are thousands of them in the UK alone.
It is noteworthy that, as I can show the gain from this partnership, my part of this campaign is not a donation to a charity and therefore a charity does not have to count it as such.

WHY WOULD THE CHARITY NOT JUST POST THE VIDEOS BY THEMSELVES?
The more you post in social media, the less visibility your posts will receive, as social media algorithms will spread more widely content from people who post things less frequently. Therefore, posting through charity’s donors - who are posting quite rarely – you will receive a much greater visibility.
Not to mention that posting thousands of videos every month to social media platforms would also be quite difficult to manage logistically or at least require a considerable team to get it done.
In addition, only the videos posted on the donor’s personal social media account can attract their networks, co-workers and friends to comment on and like the posted video. Without them endorsing the video and causing it to spread across their networks, a video is just a video without any meaningful marketing power.

DO I GAIN ACCESS TO THE DATABASE OF THE DONORS OF THE CHARITY?
No, I do not. I have no need for it as it is up to the charity to let their donors know about the opportunity to be rewarded for their great work.
In addition, it is up to the charity to encourage its donors to create and post update videos, as I shall have neither their names nor contact details.

WHERE IS THIS OFFER VALID?
I receive business readers to my blog from 240 countries and from all the US states every month, so if you are a charity from countries other than North Korea, Iran, Cuba or Venezuela, this offer is valid for you.
Please notice that I am not looking to partner up with lots of charities per country, so I recommend contacting me quickly.

WHO ARE YOU?
My name is Christian Dillstrom and I am the global business influencer and the most read business article author in the World for the fifth year running.
If you want to learn more about me, please visit my LinkedIn profile: https://www.linkedin.com/in/dillstrom-com/.
You are also welcome to connect with me as I shall accept every connection request.

HOW TO CONTACT YOU?
The best ways to reach me are email me christian@dillstrom.com or talk to me in LinkedIn, or book a quick teleconference with me: https://go.oncehub.com/christiandillstrom

Tuesday, 17 December 2019

Kostenlose Personalvermittlungsagentur Influencer Marketingkampagne


Kostenlose Personalvermittlungsagentur Influencer Marketingkampagne


Mein Name ist Christian Dillstrom und ich bin ein globaler Business Influencer und der meistgelesene Business-Artikel-Autor der Welt zum fünften Jahr in Folge.

Ich biete eine kostenlose gemeinsame Influencer-Marketing-Kampagne an, um das Bewusstsein für eine Personalvermittlungsagentur und mich an Menschen und Unternehmen aus dem Land der Agentur zu verbreiten.


DIE KAMPAGNE
Die Kampagne wird aktuelle und ehemalige Bewerber der Personalagentur durch meine Initiative "The TOP Person" ermutigen. Jedem willigen Bewerber wird beigebracht, wie er ein von einem Influencer unterstütztes Einführungsvideo über ihn in Social Media kostenlos veröffentlichen kann. Jedes gepostete Video enthält eine 10-Sekunden-Werbung der Personalagentur.

Die teilnehmenden Bewerber werden auch ihr Netzwerk, ihre Mitarbeiter und Freunde einladen, das gepostete Video zu kommentieren und zu mögen, um so viel Glaubwürdigkeit wie möglich zu gewinnen.

Dies multipliziert die Sichtbarkeit jedes Videos mit Hunderten oder Tausenden, wenn jeder Kommentar und Like das Video in anderen Netzwerken verbreiten wird. Ich werde den Bewerbern in meinen kostenlosen Webinaren die Bedeutung der Glaubwürdigkeit bei den Kollegen vermitteln.

Dies ist keine einmalige Kampagne, da jeder Bewerber, der ein Video erstellt, jederzeit Videos aktualisieren kann.

Darüber hinaus kann die Personalvermittlungsagentur die Bewerber durch eine monatliche E-Mail-Nachricht ermutigen, dies zu tun.
WAS SOLL ICH TUN?
Ich werde meine Endorsement, gebrandete Videoclips und einen Link zu der benötigten kostenlosen App für Video-Kompilierung bereitstellen.

Darüber hinaus werde ich kostenlose Webinare veranstalten, um Bewerbern beizubringen, warum und wie man ein Einführungsvideo erstellt und wie man es nutzt, um Einfluss auf das eigene Leben zu nehmen.


WAS MUSS DIE PERSONALVERMITTLUNGSAGENTUR TUN?
Die Personalvermittlungsagentur muss mir eine Anzeige als Standbild oder als maximal 10-Sekunden-Video liefern.

Die Agentur wird auch ihre derzeitigen und ehemaligen BewerberInnen über die Möglichkeit informieren.


WAS MUSS DER TEILNEHMENDE BEWERBER TUN?
Der Bewerber muss sich mein Webinar anhören, meine Anweisungen und Videoclips herunterladen - und das natürlich kostenlos. Außerdem muss er eine kostenlose Anwendung auf dem Handy installieren.

Dann muss er sein Einführungsvideo drehen, es mit der mobilen Anwendung zusammenstellen und sein Video auf Social Media hochladen.

Schließlich wird er sein Netzwerk, seine Mitarbeiter und Freunde bitten, sein veröffentlichtes Video zu kommentieren und "Gefällt mir" drücken.


WAS IST MEIN GEWINN?
Mit dieser Kampagne werde ich Unternehmen und anderen Organisationen des Landes der Personalvermittlungsagentur zeigen, wie sie durch ihre Mitarbeiter schnell und effektiv eine glaubwürdige, authentische und unterstützte Sichtbarkeit in sozialen Medien erreichen können.

Indem ich die Macht des Influencer-Marketings für Unternehmen und andere Organisationen demonstriere, kann ich die Erzählung von dem aktuellen "Was ist es" in "Was ist es, was wir damit erreichen können" ändern.

Ich werde den Unternehmen und anderen Organisationen nur eine bescheidene monatliche Servicegebühr berechnen, da die von Influencer unterstützten Einführungsvideos nur ein sehr grundlegender Influencer-Service sind, den ich anbiete.

Da ich mit Personalvermittlungsagenturen zusammenarbeite, ist diese Kampagne für sie kostenlos. Schließlich muss ich nur mit einer Personalvermittlungsagentur in jedem Land zusammenarbeiten, und allein im Vereinigten Königreich gibt es über 40.000 von ihnen.


WAS IST DER GEWINN FÜR DIE PERSONALVERMITTLUNGSAGENTUR?
Um es deutlich zu sagen, eine ziemlich massiv unterstützte und freie Sichtbarkeit bei Geschäftsleuten.

Wenn eine Personalvermittlungsagentur beispielsweise 10.000 aktuelle und ehemalige Bewerber in ihrer Datenbank hat und 4.000 von ihnen an einer Kampagne teilnehmen würden, kann die Agentur erwarten, dass 5 Millionen Menschen ihre Anzeige in den sozialen Medien sehen. Das Beste daran ist, dass die Sichtbarkeit monatlich wiederholt werden kann.

Die obige Schätzung basiert auf der Berechnung, dass jeder teilnehmende Bewerber im Durchschnitt Likes oder Kommentare von 50 Personen, die er kennt, erhält, und ihre Befürwortung wird durchschnittlich 25 Personen dazu bringen, das Video anzusehen.

Es versteht sich von selbst, dass eine Werbung in diesem Umfeld für jede Marke sehr positiv und effektiv ist.
Die Personalagentur kann das gepostete Video auch nutzen, um den echten Bewerber zu präsentieren und seinen Kunden zu zeigen, wie er von seinen Kollegen respektiert wird.


WAS IST DER GEWINN FÜR DEN BEWERBER?
Jeder von uns möchte in den Augen unserer aktuellen Chefs, Kunden, Mitarbeiter, Freunde und anderen Menschen ansprechend aussehen. Man will in den Augen der Entscheidungsträger noch besser aussehen, wenn man arbeitslos ist und nach seiner nächsten Chance sucht.

Auch unsere Unternehmen lieben Mitarbeiter, die von ihren Kollegen in Social Media respektiert werden.
Die Bewerber könnten die Einführungsvideos bereits machen, aber sie werden selten gemacht, da sie in der Regel nicht viele Bestätigungen von Kenntnissen (Endorsements) von ihren Kollegen erhalten, ohne die Bestätigung des Influencers.

Ich werde jedem Bewerber in meinen kostenlosen Webinaren beibringen, wie er mit Hilfe seines von Influencer und Peer unterstützten Einführungsvideos zu einem Influencer seines eigenen Lebens werden kann.


WARUM SOLLTE EINE PERSONALAGENTUR DIE VIDEOS NICHT EINFACH SELBST VERÖFFENTLICHEN?
Je mehr man in Social Media postet, desto weniger Sichtbarkeit erhalten seine Beiträge, da Social Media-Algorithmen Inhalte von Personen verbreiten, die weniger häufig posten. Daher wird Posting durch aktuellen und ehemaligen Bewerber der Personalagentur - die recht selten posten - eine viel größere Sichtbarkeit erhalten.

Ganz zu schweigen davon, dass das Veröffentlichen von Tausenden von Videos jeden Monat auf Social Media Plattformen auch recht schwierig zu verwalten wäre oder zumindest ein beträchtliches Team erfordert, um dies zu erreichen.

Darüber hinaus können nur die Videos, die auf dem persönlichen Social-Media-Account des Bewerbers gepostet werden, ihre Netzwerke, Mitarbeiter und Freunde anziehen, um das gepostete Video zu kommentieren und zu mögen. Ohne dass sie das Video unterstützen und es sich in ihren Netzwerken verbreiten lassen, ist ein Video nur ein Video ohne jegliche sinnvolle Marketingmacht.

Schließlich wären nur sehr wenige Bewerber bereit, eine Anzeige der Personalagentur in ihrem Einführungsvideo zu platzieren, wenn sie nicht im Gegenzug eine Bestätigung in Form eines Endorsements durch den Influencer erhalten würden.


ERHALTE ICH ZUGRIFF AUF DIE DATENBANK DER AKTUELLEN UND EHEMALIGEN BEWERBER DER PERSONALAGENTUR?
Nein, tue ich nicht. Ich brauche das nicht, da es die Aufgabe der Personalvermittlung ist, ihre Bewerber über die Möglichkeit zu informieren.

Darüber hinaus ist es die Aufgabe der Personalvermittlungsagentur, ihre Bewerber zu ermutigen, Videos zu erstellen und zu veröffentlichen, da ich weder ihren Namen noch ihre Kontaktdaten haben werde


WO IST DIESES ANGEBOT GÜLTIG?
Ich empfange jeden Monat Business-Leser aus 240 Ländern und aus allen US-Bundesstaaten zu meinem Blog. Wenn Sie also eine Personalvermittlungsagentur aus anderen Ländern als Nordkorea, Iran, Kuba oder Venezuela sind, gilt dieses Angebot für Sie.

Bitte beachten Sie, dass ich nicht mit vielen Personalvermittlungsagenturen pro Land zusammenarbeiten möchte, daher empfehle ich, mich schnell zu kontaktieren.


WER BIST DU?
Mein Name ist Christian Dillstrom und ich bin der globale Business Influencer und der meistgelesene Businessartikelautor der Welt zum fünften Jahr in Folge.

Wenn Sie mehr über mich erfahren möchten, besuchen Sie bitte mein LinkedIn-Profil: https://www.linkedin.com/in/dillstrom-com/.

Sie können sich auch gerne mit mir verbinden, da ich jede Verbindungsanfrage annehmen werde.


WIE KANN ICH DICH KONTAKTIEREN?
Die besten Wege, mich zu erreichen, sind eine E-Mail an mich https://go.oncehub.com/christiandillstrom oder ein Gespräch mit mir in LinkedIn, oder wenn Sie eine schnelle Telefonkonferenz mit mir buchen: christian@dillstrom.com

Sunday, 15 December 2019

Free Recruitment Agency Influencer Marketing Campaign



Free Recruitment Agency Influencer Marketing Campaign



My name is Christian Dillstrom and I am the global business influencer and the most read business article author in the World for the fifth year running.

I am offering a free joint influencer marketing campaign to spread awareness about a recruitment agency and me to people and businesses of the agency’s country.


THE CAMPAIGN

The campaign will empower present and past applicants of the recruitment agency through my “The TOP Person” initiative. Each willing applicant will be taught how to publish an influencer endorsed introduction video about him in social media for free. Each posted video will include a 10 second advert of the recruitment agency.

Participating applicants will also invite their network, co-workers and friends to comment and like the posted video to gain as much peer credibility as possible. That multiplies the visibility of each video by hundreds or thousands as each comment and like the video gets will spread it into other networks. I shall teach the applicants the importance of peer credibility in my free webinars.

This is not a one-off campaign as each applicant who creates a video can do update videos at any time. In addition, the recruitment agency can encourage the applicants to do so with a monthly email message.


WHAT WILL I DO?
I shall provide my endorsement, branded video clips and a link to the needed free video compiling mobile application.

In addition, I shall host free webinars to teach applicants why and how to create an introduction video and how to use it to become influencers of their own lives.


WHAT WILL THE RECRUITMENT AGENCY NEED TO DO?
The recruitment agency needs to deliver me an advert as a still image or as a maximum 10-second video.

The agency will also inform its current and former applicants about the opportunity.


WHAT WILL THE PARTICIPATING APPLICANT NEED TO DO?
The applicant will need to listen to my webinar, download my instructions and branded videoclips – all that free of charge, of course. He will also need to install a free application on his mobile phone.

Then he will need to shoot his introduction video, use the mobile application to compile it and upload his video to social media.

Finally, he will ask his network, co-workers and friends to comment and endorse his published video.


WHAT IS MY GAIN?
With this campaign I shall demonstrate businesses and other organizations of the recruitment agency’s country how to quickly and effectively gain credible, authentic and endorsed visibility in social media through their employees.

By demonstrating the power of influencer marketing to businesses and other organizations, I can change the narrative from the current “What it is” to “What is it that we can achieve with it”.

I will only charge the companies and other organizations a modest monthly service fee as influencer endorsed introduction videos is just a very basic influencer service I offer.

As I partner up with recruitment agencies, this campaign is free for them. After all, I only need to partner up with one recruitment agency per country, and there are over 40,000 of them in the UK alone.


WHAT IS THE GAIN FOR THE RECRUITMENT AGENCY?
To put it plainly, quite a massive endorsed and free visibility among business professionals.

For example, if a recruitment agency has 10,000 current and former applicants in its database, and 4,000 of them would participate in a campaign, the agency can expect 5 million people to see their advert being endorsed in social media. Best of all, that visibility can be repeated monthly.

The above estimate is based on the calculation that each participating applicant receives on average likes or comments from 50 people they know, and their endorsements will bring an average of 25 people to watch the video.

Needless to say, having an advert in this environment is very positive and effective for any brand.

The recruitment agency can also use the posted video to present the real applicant and show their clients how he is respected by his peers.


WHAT IS THE GAIN FOR AN APPLICANT?
Every one of us wants to look appealing in the eyes of our current bosses, clients, co-workers, friends and other people. You want to look even better in the eyes of decision makers if you are unemployed and you are looking for your next opportunity.

Also, even our companies love employees that look respected by their peers on social media.
Applicants could already make the introduction videos, but they are rarely made as they usually do not receive many endorsements from their peers without the endorsement of the influencer.

I shall teach each applicant in my free webinars how to become an influencer of their own life by using their influencer- and peer endorsed introduction video.


WHY WOULD A RECRUITMENT AGENCY NOT JUST POST THE VIDEOS BY THEMSELVES?
The more you post in social media, the less visibility your posts will receive, as social media algorithms will spread more widely content from people who post things less frequently. Therefore, posting through recruitment agency’s present and past applicants - who are posting quite rarely - will receive a much greater visibility.

Not to mention that posting thousands of videos every month to social media platforms would also be quite difficult to manage logistically or at least require a considerable team to get it done.

In addition, only the videos posted on the applicant’s personal social media account can attract their networks, co-workers and friends to comment on and like the posted video. Without them endorsing the video and causing it to spread across their networks, a video is just a video without any meaningful marketing power.

Finally, very few applicants would be ready to have an advert of the recruitment agency in their introduction video if they would not receive an endorsement from the influencer in exchange.


DO I GAIN ACCESS TO THE DATABASE OF CURRENT AND FORMER APPLICANTS OF THE RECRUITMENT AGENCY?
No, I do not. I have no need for it as it is up to the recruitment agency to let their applicants know about the opportunity.

In addition, it is up to the recruitment agency to encourage its applicants to create and post update videos, as I shall have neither their names nor contact details.


WHERE IS THIS OFFER VALID?
I receive business readers to my blog from 240 countries and from all the US states every month, so if you are a recruiting agency from countries other than North Korea, Iran, Cuba or Venezuela, this offer is valid for you.

Please notice that I am not looking to partner up with many recruiting agencies per country, so I recommend contacting me quickly.


WHO ARE YOU?
My name is Christian Dillstrom and I am the global business influencer and the most read business article author in the World for the fifth year running.

If you want to learn more about me, please visit my LinkedIn profile: https://www.linkedin.com/in/dillstrom-com/.
You are also welcome to connect with me as I shall accept every connection request.


HOW TO CONTACT YOU?
The best ways to reach me are email me christian@dillstrom.com or talk to me in LinkedIn, or book a quick teleconference with me: https://go.oncehub.com/christiandillstrom

Ilmainen vaikuttajamarkkinointikampanja rekrytointiyrityksille


Ilmainen vaikuttajamarkkinointikampanja rekrytointiyrityksille



Nimeni on Christian Dillstrom ja olen globaali businessvaikuttaja sekä jo viidettä vuotta peräkkäin maailman luetuin businessartikkelien kirjoittaja.

Tarjoan rekrytointiyrityksille ilmaisen yhteiskampanjan levittämään tietoutta sekä rekrytointiyrityksestä että minusta ihmisille ja yrityksille rekrytointiyrityksen toimintamaassa.


KAMPANJA
Kampanja on suunnattu rekrytointiyrityksen vanhojen ja nykyisten hakijoiden voimaannuttamiseksi ”The TOP Person”- kampanjan kautta. Jokaiselle halukkaalle hakijalle opetetaan kuinka julkaista ilmainen, vaikuttajan suosittelema esittelyvideo itsestään sosiaalisessa mediassa. Jokaiseen julkaistuun videoon lisätään rekrytointiyrityksen oma, kymmenen sekunnin mainos.

Kampanjaan osallistuvat hakijat kutsuvat myös oman verkostonsa, työkaverit sekä ystävät kommentoimaan ja tykkäämään videosta, jotta se saisi mahdollisimman paljon vertaisuskottavuutta.

Näin jokaisen videon näkyvyys moninkertaistuu tykkäysten ja kommenttien levittäessä videota muihin verkostoihin. Ilmaisessa webinaarissa opetan hakijoille vertaisuskottavuuden tärkeyden.

Kampanja ei ole kertaluontoinen, vaan jokainen videon tehnyt hakija voi tehdä myöhemmin uusia videoita, joilla päivittää kuulumisiaan. Lisäksi rekrytointiyritys voi myös rohkaista hakijoita päivitysvideoiden tekemiseen kuukausittaisella sähköpostilla.


MITÄ MINÄ TEEN?
Tarjoan suositustani, brändätyt videoklipit ja linkin tarvittavaan vapaasti ladattavaan puhelinsovellukseen, jolla voi koostaa videoita.

Lisäksi tarjoan ilmaisia webinaareja, joissa neuvon hakijoita miksi ja kuinka esittelyvideo luodaan ja kuinka teet itsestäsi oman elämäsi vaikuttajan.


MITÄ REKRYTOINTIYRITYKSEN TARVITSEE TEHDÄ?
Rekrytointiyritys toimittaa minulle joko mainoskuvan yrityksestä tai enimmillään kymmenen sekunnin mittaisen mainosvideon.

Rekrytointiyritys tiedottaa vanhoja ja nykyisiä asiakkaitaan tästä mahdollisuudesta.


MITÄ OSALLISTUVAN HAKIJAN TULEE TEHDÄ?
Hakija osallistuu webinaariin, lataa ohjeet ja brändätyt videoklipit – kaikki tämä tietysti ilmaiseksi. Hänen on ladattava myös ilmainen videoiden koostamissovellus puhelimeensa.

Tämän jälkeen hän tekee esittelyvideon, käyttää mobiilisovellusta koostamiseen ja lataa videon sosiaaliseen mediaan.

Lopuksi hän pyytää verkostoaan, työkavereitaan sekä ystäviään tykkäämään ja kommentoimaan suositeltua videoita.


MITÄ MINÄ SAAN TÄSTÄ?
Kampanjalla demonstroin suomalaisille yrityksille ja organisaatioille, kuinka saada uskottavaa, aitoa ja suositeltua näkyvyyttä nopeasti ja tehokkaasti sosiaalisessa mediassa työntekijöiden kautta.

Osoittamalla yrityksille ja muille organisaatioille vaikuttajamyynnin voiman, voin muuttaa narratiivin nykyisestä “Mitä tämä on” muotoon “Mitä tällä voidaan saavuttaa.”

Laskutan yrityksiltä ja muilta organisaatioilta ainoastaan pienen kuukausittaisen palvelumaksun, sillä vaikuttajan suosittelema video on vain tarjoamani vaikuttajapalvelun perustaso.

Muodostan rekrytointiyritysten kanssa kumppanuuksia, joten heille kampanja on ilmainen. Tavoitteenani on löytää sopiva kumppani joka maasta ja jo yksistään Britanniassa rekrytointiyrityksiä on yli 40,000.


MITÄ REKRYTOINTIYRITYS SAA TÄSTÄ?
Lyhyesti sanoen, yritys saa huomattavaa ilmaista näkyvyyttä businessihmisten parissa.

Jos rekrytointiyrityksellä on esimerkiksi 5,000 nykyistä ja vanhaa hakijaa tietokannassaan, ja 2,000 heistä osallistuu kampanjaan, rekrytointiyritys voi odottaa jopa 2,5 miljoonan ihmisen näkevän suositellun mainoksen sosiaalisessa mediassa. Parasta tässä on, että näkyvyys voidaan toistaa joka kuukausi.

Yllä esitetty arvio perustuu laskelmaan, jonka mukaan jokainen osallistuja kerää keskimäärin 50 tykkäystä tai kommenttia kontakteiltaan ja heidän suosituksensa tuovat keskimäärin 25 lisäihmistä katsomaan videota.
On sanomattakin selvää, että mainos tällaisessa ympäristössä on minkä tahansa brändin kannalta hyvin positiivinen ja tehokas.

Rekrytointiyritys voi myös käyttää hakijan postaamaa videota esitelläkseen tämän persoonaa sekä kuinka paljon hänen vertaisensa häntä arvostavat.


MITÄ HAKIJA SAA TÄSTÄ?
Me kaikki haluamme näyttää houkuttelevilta nykyisten esimiestemme, asiakkaiden, työkavereiden, ystävien ja muiden ihmisten silmissä. Vielä paremmalta haluamme näyttää päätöksentekijöiden silmissä, mikäli olemme vailla työtä ja etsimme uusia mahdollisuuksia.

Lisäksi yritykset arvostavat työntekijöitä, jotka ovat aktiivisia sekä vertaistensa arvostamia sosiaalisessa mediassa.

Hakijat voivat tehdä esittelyvideoita itsekin, mutta niitä tehdään harvoin, sillä useimmiten ne eivät saa kovin paljon vertaisten tykkäyksiä ilman vaikuttajan suositusta.

Ilmaisissa webinaareissani neuvon hakijoita, kuinka hyödyntää vaikuttajan ja vertaisten suosittelemia videoita ja päästä oman elämänsä vaikuttajaksi.


MIKSI REKRYTOINTIYRITYS EI JULKAISE VIDEOITA ITSE?
Mitä enemmän julkaiset sisältöä sosiaalisessa mediassa, sitä vähemmän näkyvyyttä julkaisusi saavat, sillä sosiaalisen median algoritmit levittävät laajemmin sisältöä, jota harvoin julkaisuja tekevät käyttäjät tuottavat. Siksi julkaiseminen rekrytointiyrityksen entisten ja nykyisten hakijoiden kautta – jotka yleensä julkaisevat melko harvoin – saavuttaa huomattavasti enemmän näkyvyyttä.

Puhumattakaan siitä, kuinka työlästä tuhansien videoiden kuukausittainen julkaiseminen sosiaaliseen median alustoilla olisi, jollei sitten organisoisi isoa tiimiä hoitamaan homman.

Lisäksi ainoastaan hakijan omalla henkilökohtaisella tilillään julkaisemat videot saavuttavat hänen oman verkostonsa, työkaverit ja ystävät kommentoimaan ja tykkäämään julkaisusta. Ilman heitä suosittelujaan video ei leviä heidän verkostoihinsa, jolloin videolle ei muodostu merkittävää markkinointivoimaa.

On myöskin huomattava, että vain harva hakija on kiinnostunut lisäämään rekrytointiyrityksen mainoksen videoonsa, jollei hän vastapalveluksena saa vaikuttajan suositusta videoonsa.


SAANKO MINÄ PÄÄSYN REKRYTOINTIFIRMAN VANHOJEN JA NYKYISTEN HAKIJOIDEN TIETOKANTAAN?
En saa. Siihen minulla ei ole myöskään tarvetta, sillä hakijoiden informointi tästä mahdollisuudesta on rekrytointiyrityksen tehtävä.

Lisäksi on rekrytointiyrityksen tehtävä hakijoiden rohkaiseminen päivitysvideoiden luomiseen ja julkaisemiseen, koska minulla ei ole heidän nimiään tai yhteystietojaan.


MISSÄ KAIKKIALLA TÄMÄ TARJOUS ON VOIMASSA?
Joka kuukausi blogissani on miljoonia lukijoita 240 maasta, joten kaikki maat lukuun ottamatta Pohjois-Koreaa, Irania, Kuubaa tai Venezuelaa ovat tarjouksen piirissä.

Huomaathan, että en etsi montaa yhteistyökumppania per maa, joten toimi nopeasti.


KUKA OLEN?
Olen Christian Dillstrom, globaali businessvaikuttaja ja jo viidettä vuotta maailman luetuin businessartikkelien kirjoittaja.

Lisätietoa minusta löytyy LinkedIn-profiilistani: https://www.linkedin.com/in/dillstrom-com/.
Voit myös lähettää liittymispyynnön LinkedIn-verkostooni, sillä hyväksyn jokaisen niistä.


KUINKA OTTAA YHTEYTTÄ MINUUN?
Parhaiten minut tavoittaa sähköpostitse christian@dillstrom.com tai ota yhteyttä LinkedInissä tai varaa nopea telekonferenssiaika: https://go.oncehub.com/christiandillstrom

Monday, 2 December 2019

Affordable advice for the World’s smallest business


Interview of Duncan Collins, Founder of Runagood by Christian Dillstrom



Interview of Duncan Collins, Founder of Runagood by Christian Dillstrom



My name is Christian Dillstrom and I am an international growth hacker with over 10 years of experience. Also, I am the most read business article author in the World for fourth year running.

My tens of millions of monthly global business readers just love to read interviews about their peers and therefore I started an article series in which I interview interesting business people around the globe.

Please enjoy my interview of Duncan Collins!

-- Christian Dillstrom

- - -


WHO IS DUNCAN COLLINS?
Duncan is 73 years old Founder from London, UK.
He works at Runagood.com Ltd in AI-driven Business Consultancy industry.


ESSENTIAL 11 QUESTIONS AND ANSWERS

1. What is your education?
I was expelled from the UK’s top state grammar school for being a poor student caused by spending so much time with classmates out of school who became Pink Floyd.

I joined a motor parts business to be trained as the founder’s childless successor and embarked upon a three year management development programme at a top business school. It was the precursor to what is now a practical MBA, if there is such a thing.

2. What is your work experience?
  • 7 years managing motor parts branches
  • 3 years managing Volkswagen UK motor parts distribution
  • 13 years in the Mazda Cars UK start up first, setting up the dealer network, then directing the after sales service operations
  • 3 years directing MCL Group’s £20m diversification strategy, including Ferrari cars acquisition
  • 22 years leading UK government multi £billion small business performance improvement strategy that raised international competitiveness from 21st to 7th place
  • 10 years building artificial intelligence (AI) to make business advice available to, and affordable by, the world’s smallest businesses

3. What other kind of experience do you have?
  • Franchising
  • Import/export
  • Network management
  • People management
  • Financial management
  • Technology development
  • Mergers and acquisitions
  • Start ups
  • Fundraising

4. What are your strengths?
  • Visioning
  • Invention
  • Product development
  • Leadership
  • Persistence
  • Problem solving

5. What are your weaknesses?
  • Idealism
  • Perfectionism
  • Refusal to quit
  • Risk taking
  • Impatience

6. What can you do for an organization?
I can turn any professional services firm into a profitable ‘Whole Business’ Centre able to solve every problem for any business affordably yet profitably.

7. Why are you better than your colleagues in other organizations?
I have no competition. And actually that’s a problem because what I’ve invented doesn’t fit any recognisable box. It’s a ‘new box!’

8. What are the biggest challenges in your work?
Persuading accountants to convert their practices to Runagood® Business Centres. This is tailor made for them and they know it but their standard personality profile conflicts with the need to do something that will rescue them from decline in compliance work. It’s a paradox!

9. What does your organization do in its industry?
Makes affordable advice available to the world’s smallest businesses by reducing costs by 99%. Yes that’s not a a misprint! And despite that it’s still profitable for accountants to deliver. They are the most logical distribution method and are badly in need of diversification into ’whole business’ advice.

10.What are the unique selling points of your organization?
  • The speed and low cost of providing performance and value improvement to any business, anywhere, anytime
  • Democratising business advice

11.What are the biggest sales challenges in the industry of your organization?
  • Conservative attitudes amongst accountancy practices
  • Scepticism in the business advisory community, institutions and government, despite my offering free usage of the online technology.
  • A desire to shoot down anything new
  • Fear from lenders and investors.
  • Having to finance everything myself
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You know, we are born with a five-million-year-old reptile brain which is programmed to instantly decide when confronted with something new:
- ”Can I eat this?”
- ”Can it eat me?”
- ...If in doubt, run!

The trick I need to master is how better to engage the recent homo sapiens brain, and for long enough, to evaluate the sheer scale of the opportunity. In the UK alone this is a £16bn per annum market for the taking. Worlwide, more than £250bn pa.

So what does Runagood® AI technology do?
For any business, anywhere, anytime, in 10 minute bites, it:
  • Analyses current, detailed performance and value for every activity stream
  • Forecasts future, detailed performance and value for every activity stream
  • Compiles detailed plans for specific and detailed performance and value improvement
  • Identifies the practical actions to take
  • Provides implementation support through a local, certified, AI Business Advisor®