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Saturday, 11 February 2017

How to make additional $50,000 from your customer database every month?




I have interviewed a growth hacker Christian Dillstrom a few times now and a couple of interviews ago, he asked me a funny question: ”Why do businesses not claim $50,000 worth of additional sales every month?”

To be honest, I forgot all about it until my own client asked me for advice on how to increase their sales quickly.

So, I called the Christian Dillstrom to see what his answer might be.


WHY WOULD COMPANIES LET $50,000 GO UNCLAIMED?
They let much more than that go unclaimed every month, but that's a discussion for some other time.

Companies are so focused on doing what they do every day that they do not spot all their possibilities. As an outsider, I can see things like that more easily. We operate globally and we have not yet find a country where businesses would not have this this problem.


WHERE DO YOU SEE THIS ADDITIONAL MONEY COMING FROM?
Some companies use email campaigns to generate sales from their customer database; however, they don’t do this very effectively and end up missing a lot of sales.

Other companies don’t run email campaigns at all and completely waste the potential sales their customer database could generate.

For the companies that do run email campaigns, utilizing their customer database, we offer improvements to increase their efficiency. We can help those campaigns sell 5 times more and that's where we can get the company another $50,000 per month.

The companies that don't run constant email campaigns at all, can easily get those additional $50,000 each month with our help.


A $50,000 monthly increase sounds like a lot; are you sure about that?
That is how much an average company can gain per month.

Of course, if your client only has a small customer database, your client will gain less, but even if your client make just $25,000 more per month, that's still $300,000 annually. For me, an additional $300,000 per year is good money.


SO, LET ME GET THIS STRAIGHT – COMPANIES HAVE SALES THEY IGNORE?
That's correct. I am a growth hacker and it is my job to help companies increase their sales. First, I analyze the current situation to find underutilized possibilities - this is the one thing that I can find in every business.

Even the best companies can improve their sales through email campaigns by 5 times if they accept our help.


ARE YOU JUST DROPPING BIG NUMBERS TO GET MORE BUSINESS?
No! We can offer that on a commission-only deal – if we don't get your client additional sales, our services are free. Your client won't find a deal that is surer than this one since we really do not want to work for free and we know we don't have to!


SO HOW WOULD MY CLIENT GO ABOUT THIS?
If your client is already running email campaigns from their customer database, we will add our tweaks that will generate the additional sales. If not, we will help your client get started.

We will pick up the sales leads your client are missing and pass them on to your client's sales people in real-time.



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Those were all the questions I could think of.


Interesting answers, and I am sure new questions will pop-up as soon as my clients start using this help.