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Dear
reader,
This
interview, a few years old but still up to date, contains so many
important thoughts about increasing sales that I had to acquire permission to republish it for your benefit.
Please
enjoy the article!
Christian
Dillstrom
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- -
I
interviewed a growth hacker a few times now, and after a few
interviews he asked me a funny question:
”Why
do businesses not claim $200,000 worth of additional sales every
month?”
To
be honest, I completely forgot about it until my own client asked me
for advice on how to increase sales quickly.
”So,
I called the growth hacker to see what his answer might be.”
WHY
WOULD COMPANIES LET $200,000 GO UNCLAIMED?
They
let much more than that go unclaimed every month, but that's a
discussion for some other time.
Companies
are so focused on doing what they do every day that they do not spot
all their possibilities.
”As
an outsider, I can recognize things like that more easily.”
WHERE
DO YOU SEE THIS ADDITIONAL MONEY COMING FROM?
Some
companies use email campaigns to generate sales from their customer
database; however, they don’t do this very effectively and end up
missing a lot of sales.
Other
companies don’t run email campaigns at all and completely waste the
potential sales their customer database could generate.
For
those companies that do run email campaigns utilizing their customer
database, we offer improvements to increase their efficiency. We can
help those campaigns sell five times more and that's where we can get
the company another $200,000 per month.
The
companies that don't run constant email campaigns at all, can easily
get those additional $200,000 each month with our help.
A
$200,000 MONTHLY INCREASE SOUNDS LIKE A LOT; ARE YOU SURE ABOUT THAT?
That
is how much an average company can gain per month.
Of
course, if you only have a small customer database, you will gain
less, but even if you make just $50,000 more per month, that's still
$600,000 annually.
”For
me, an additional $600,000 per year is good money.”
SO,
LET ME GET THIS STRAIGHT – COMPANIES HAVE SALES THEY IGNORE?
That's
correct. I am a growth hacker, and it is my job to help companies
increase their sales. First, I analyze the current situation to find
underutilized possibilities - this is something that I can find in
every business.
Even
the best companies can increase their sales through email campaigns
fivefold if they accept our help.
ARE
YOU JUST DROPPING BIG NUMBERS TO GET MORE BUSINESS?
No!
I can offer that on a commission-only deal – if I don't get you
additional sales, my services are free. You won't find a deal that is
surer than this one since I really do not want to work for free and I
know I don't have to!
SO
HOW WOULD MY CLIENT GO ABOUT THIS?
If
your client is already running email campaigns from their customer
database, we will add tweaks that will generate additional sales.
”If
not, we will help your client get started.”
We
will pick up the sales leads you are missing and pass them on to your
salespeople in real time.
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- -
Those
were all the questions I could think of. Interesting answers, and I
am sure new questions will pop up as soon as my clients start using
this help.
-
- -
Christian
Dillstrom.
Please
stay tuned for more interviews.