Article Readers


Business article readers in last 30 days:

Readers in last 30 days

Article Readers since February 8th, 2017:

Saturday, 11 February 2017

Saving a failing business - This interview will save your day!






I have not had that many new clients whose business is failing. As a matter of fact, it's quite the opposite.

Where do businesses in bad situations go for marketing and sales help?

A lot of businesses fail early on, most of them within the first 5 years. This subject interested me enough to do a bit of research about it. My research revealed that many failing businesses go to growth hackers for help and advice.

That didn't really make sense to me, so I contacted a good growth hacker, Christian Dillstrom, to see why that might be:


WHY DO GROWTH HACKERS AND FAILING BUSINESSES MATCH?
That is an easy question – because in almost every case the business fails because of marketing and sales problems.

If marketing and sales had produced better results, the business wouldn't be failing.


ISN'T THAT VERY SIMPLISTIC, TO BLAME MARKETING AND SALES?
Let me ask you this: do you know any dead person whose heart is still pumping on its own?

No, you don't.

Same applies to businesses:

Do you know any failing business whose sales are doing great?


SO, WHAT DOES A GROWTH HACKER DO WHEN A FAILING BUSINESS COMES ASKING FOR HELP?
Sales CPR – find the fastest way to get the blood, AKA sales, pumping. The usual answer is to turn the customer database into a constant sales source.


WOULDN'T THE EXISTING MARKETING AND SALES PEOPLE HAVE DONE THAT ALREADY?
Surprisingly, most of them have not. Even the ones that have usually produce five times less sales than we would, using the same campaign.


WHAT DO YOU DO AFTER A BUSINESS CPR?
Then we analyze what has gone wrong in the marketing and sales campaigns and propose some changes. There is no question about it; something has been off for quite a while.

The funny thing is that sometimes we propose changes that have already been proposed by the marketing and sales people, but management and board refused to implement the changes they recommended.

The biggest reason for this unwillingness to listen to the ideas brought to the table by sales and marketing is a loss of confidence in their ability, due to constantly decreasing sales and revenue.

Obviously, marketing and sales are the main ones to be blamed for lost sales, and no one takes their suggestions seriously after a while.

However, even if we bring the same proposals to the table, nothing will change unless the company accepts and incorporates the changes we suggest.


HOW CAN YOU PRODUCE MORE SALES THAN THE EXISTING MARKETING AND SALES PEOPLE?
We, growth hackers, only concentrate on maximizing the profits for our customers; we have no other agenda. We also get fired very quickly if we do not produce more profit, so we really keep our eye on the ball.

As a result, we have optimized and innovated every single part of each component of marketing and sales to produce more profit.

Also, we are the only ones with a totally
holistic approach to marketing and sales.


WHAT HAPPENS AFTER THE BUSINESS IS BACK ON ITS FEET?
We will leave. Businesses will then have new, effective marketing and sales strategies to produce the results that will keep them profitable.

It is never our aim to stay with one business forever, just as long as we are needed to implement the necessary changes that will make a company successful again.