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Thursday, 9 February 2017

Why Branded Answering delivers amazing sales results? Free, very targeted, long-term...





I think every marketing and sales consultant hears that same question from their clients all the time:
1. Why are our Google ads not really delivering sales?
2. Why are Facebook ads delivering less results month after month?
3. Why seem xxx ads (replace xxx with the name of almost any advertising media) to be a waste of money?

Of course, there is very little we can do about that as this is the nature of every online advertising media. When it is new and people are not used to it, it delivers results. But the more the people see it, the more they learn to ignore it.

Naturally, there are always marketing wizards that can still find new innovative, smart ways to deliver results from not-so-new online media, but such wizards are rare and very difficult to find.

Unfortunately, unless we, the marketing and sales consultants, solve this issue at least to some satisfaction of our clients, we eventually will look less bright and less desirable in the eyes of our clients.

So, what do growth hackers do about this problem?

Luckily, I know a good growth hacker and I already have interviewed him several times for my LinkedIn interview articles.

Let's ask him!


HOW DO YOU USE GOOGLE, FACEBOOK AND OTHER ADVERTISING MEDIA WITH YOUR CLIENTS?
I don't use them and I don't recommend them to my clients!


THAT SOUNDS VERY ODD, WHY IS THAT?
The old business wisdom says: "If you do what everyone else is doing, you will get pretty much the same results that everyone else is receiving - but only if you are lucky".

If you want more than everyone else, if you want to beat your competitors, you need to do something different.

When was the last time your client was happy with the ROMI (Return On Marketing Investment) of any paid advertising media in the long-term? Sure, you can have nice results for short campaigns, but I mean month after month, year after year?

Businesses are aiming to stay around for years, so short term solutions in their most important functions, marketing and sales, do not seem like a smart thing.

Instead of using any paid advertising,
I recommend Branded Answering to my customers.


SORRY, WHAT IS BRANDED ANSWERING?
Branded answering is an advertising method where your client helps their target customers through branded answers on external websites, discussion forums and social media.

Absolutely no sales, just a humble effort creating
positive outcomes for the target customers.


EXCUSE ME, BUT THAT SOUNDS LIKE WISHING A WORLD PEACE?
Of course it does.

Creating a positive atmosphere is the best start of any sales process. Just ask any high performance, seasoned salesperson how important that is for closing the sale.

Also, it captures my main advice to clients – sell without selling!

Customers are very smart today. If you just make them aware of who you are, what you offer and what is unique about your offering, customers will buy.

You don't have to take my word for it, just check what
the biggest advertisers in the world are doing.


SO HOW IS BRANDED ANSWERING ACTUALLY DONE?
In branded answering you will search for the questions and problems your customers are facing and you answer them with the best of your ability. You do that with your own name and your company name.


THAT DOES NOT SOUND MUCH...?
No, it does not, but you will not just help that customer, but every other customer who is facing the same problem. If the answers are added into publicly visible web pages, they will also be visible in Google and other search engines.

Depending on how generic the problem is and how many people it touches, a single branded answer could have millions of people seeing it.

Eventually, if you keep on doing this, your customers will see you contribute everywhere they go on the web. Depending on your industry, you will have thousands or even tens of thousands of these branded answers in places where your customer looks and also in the Google search engine.

Therefore branded answering is very targeted and repetitive for your target customer group while creating helpful, positive interaction with them.


HOW LONG WILL BRANDED ANSWERING STAY IN PLACE?
That of course depends on the web pages where you place the branded answers, but usually it stays in place from years to decades.


IS BRANDED ANSWERING EFFECTIVE?
The world's biggest software company increased their sales by 150% with their target groups through Branded Answering.

So yes, I would call Branded Answering very effective.

I also just witnessed Branded Answering in the promotion for an online store of a Japanese beauty serum company. They had been using paid online advertising so far, and only 2 hours of Branded Answering multiplied their sales.

The sales increase is ongoing as
their branded answers are not going away.


HOW MUCH DOES BRANDED ANSWERING COST?
Absolutely nothing – just your time finding customer questions, doing the research needed for answers and typing in the answers.


SO WHY DO CLIENTS NEED YOU FOR BRANDED ANSWERING?
We can research the whole internet for the questions matching our client's business.

We also group the questions so that it takes less time for our client to provide answers to similar questions. Finally, we can also type in the answers on behalf of our client.

We just minimize the working hours our clients
need to spend for Branded Answering.

Also, we provide special Branded Answering services which we have developed over the years, but those are only available to our existing clients.


WHAT NOT TO DO WITH BRANDED ANSWERING?
Being dishonest, using rude language, talking bad about anyone or anything, trying to advertise or to sell.

If you want to do the things I mentioned above, please do not use Branded Answering as your answers will quickly receive nasty replies which could cause unwanted and negative branding for your company.


IS BRANDED ANSWERING SPAMMING?
Absolutely not, as long as you just help customers looking for answers with real, helpful information. Always provide genuine help and remember to stay away from advertising.



SO, WHAT DO BUSINESSES NEED TO START WITH BRANDED ANSWERING?
Just read this article and learn from our experiences – beside that, nothing else except: Good luck with your Branded Answering campaigns!