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Tuesday, 4 December 2018

The best ways to increase your sales?

Reading time: 3 min

The best ways to increase your sales?


Dear reader,

This a couple of years old but still up-to-date interview contains so many important thoughts about increasing sales that I had to acquire permission to republish it for your benefit.

Please enjoy the article!

Christian Dillstrom

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Many of my new clients start by asking me what the best ways are to increase their sales. I would do the same if I was on the other side of the table.

There is nothing wrong with gathering information about the most important thing for your career – improving the health of your company.

I have been talking to a very experienced growth hacker; why not ask him the same question? After all, his only job is to help businesses increase their sales.

"So here we go:"


WHAT IS THE BEST WAY TO INCREASE THE SALES OF A BUSINESS?
Low-cost awareness marketing. The number of important people that know about your business, what you offer and why you are unique, is directly correlated to how much sales you will make.

The cost of sales without low-cost awareness marketing is always too high to generate rapid growth. Howev-er, most companies try to grow fast, so unless your company joins in, your company will be pushed out.


WHAT DO YOU RECOMMEND FOR YOUR OWN CLIENTS?
Influencer marketing. Business influencers have millions of followers, and their involvement will both make a message of your business credible and they can also multiply the sales of your business very quickly.

There is a cost involved, but it is cheaper than reaching the same number of sales with any other way. Some business influencers are so effective that they co-operate with commission-only deals.

For example, I am a business influencer. I write a blog about growth hacking and it has received 15-31 million monthly business readers from 240 countries in the last four years. That makes me the most read business article author in the World.

I partner with businesses on the commission-only basis.”

There are also other business influencers around and almost all of them are in LinkedIn. There are industry specific, national and international ones to choose from.


WHAT IS THE NEXT BEST THING TO INCREASE THE SALES OF A BUSINESS?
Doing email marketing through your customer database. You have a business relationship with your cus-tomer, or at least you used to have one. Your customer knows you and you know your customer. As a mat-ter of fact, you probably have quite a bit of information about your customer.

What is the sales history of the customer?
How repetitive are the purchases the customer makes?
Why does the customer buy what he buys?
Why does the customer buy when he buys?
Etc.”

Use these and other relevant questions to group customers into email campaigns, and then come up with offers for each campaign. I have learned that even if a company does email campaigns, there are always new campaign opportunities to be found.

Of course, do not send emails to the same customer too often and always come up with fitting offers.


A GROWTH HACKER OFFERING EMAIL CAMPAIGNS – ISN'T THAT QUITE LAME?
No, not if it's done the growth hacking way!

My clients use my commission-only service where I can generate 5 times more sales from existing email campaigns.


OTHER GOOD WAYS TO INCREASE THE SALES OF A BUSINESS?
Sales conversion improvement of the web or eCommerce sites. There is no limit on how much the sales con-version can be improved.

The growth opportunities in the online world are limitless; while in the offline store, you could increase your sales maybe by 10%, the online store could increase its sales up to 100% or even more if you know what you do.

Also, connecting marketing and sales in real-time is a great way to avoid losing hot sales.

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Christian Dillstrom.

Please stay tuned for more interviews.