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Friday, 26 July 2019

How can a Commission-Only Basic Influencer Sales Service increase sales of my organization quickly and risk-free?



How can a Commission-Only Basic Influencer Sales Service increase sales of my organization quickly and risk-free?


Reading time: 7 min


Dear reader,

This one year old interview contains so interesting thoughts about increasing sales that I had to acquire permission to republish it for your benefit.

Please enjoy the article!

Christian Dillstrom

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I have heard about business-to-customer (B2C) influencer marketing. This involves celebrities like the Kardashians being paid to recommend certain brands on social media. The B2C influencers have large followings, of course, and the sales results of such campaigns have been amazing.

Global growth hacker Christian Dillstrom, whom I have interviewed before, reminds us that there is also business-to-business (B2B) influencer marketing, which he has been doing globally and what he says has a much bigger impact than B2C influencer marketing.


Christian is involved in three types of B2B influencer marketing: investor, decision maker and media/blogger. I am interviewing him about each.

The present interview is a follow-up to decision maker interview and it is about commission-only basic influencer sales.


WHAT IS BASIC INFLUENCER SALES SERVICE?
It is an easy and risk-free method of generating sales via business influencer. This basic level B2B influencer marketing does not require anything new from your marketing or sales departments.

Sometimes you just need more sales to further your organization to a point
which allows you to benefit from very high growth methods later on.”


HOW DOES IT WORK?
Everybody who specializes in this area has different methods of business influencer sales. What I do is to help you showcase your offering through an interview with you about it.

Think of it as a kind of long, but very easy to digest sales pitch for your offering.”

After we've finalized the interview, I publish it in my blog, which has 15-31 million monthly business readers.

And I will invite relevant decision makers to comment on your offering.”


IF I'M A DECISION MAKER, WHY SHOULD I TAKE THE TIME TO HAVE A LOOK AT THAT INTERVIEW?
Because you are on the alert for this kind of good stuff that is relevant to you, and you've been invited to look at it by someone credible.

The fact that I have 15-31 million monthly readers since February 2015 makes me the most-read business writer in the World. Furthermore, I am one of the most experienced growth hackers in the World.

That's credibility.”

Also, I offer to introduce each decision maker to my tens of millions of monthly business readers for free.

Who would say NO to me and more sales, business and career opportunities that often
follow a great and positive publicity among business professionals provided by me?”

So, when I invite decision makers in the business world to comment on an article about your offering, they are very likely going to read it.

All they need to do is to click.”

Then it's up to your offering to engage and sustain their interest. They will let me know in case they find your offering intriguing. After that I shall deliver a hot sales lead for your sales people who will close the sale.

This is the big difference between the basic and the advanced Commission-Only Influencer Sales service.

In advanced service - Commission-Only Influencer Sales - your predefined sales staff will receive an actionable sales lead on their mobile phone in real-time when the decision maker important to you shows interest. That is the optimal moment to push on with your sales process and that is how your sales conversion will be the best possible.


SUPPOSE THE DECISION MAKER JUST READS THE ARTICLE BUT DOESN'T COMMENT?
It's nice if they comment. Comments from smart business people make the article more interesting.

However, it's not super-important.”

What's important is that most of the decision makers invited to read the interview, do read it. Then, if they are interested in learning more, they will let me know.

That's the goal.”

I shall, of course, know every interested decisionmaker and whether they commented or not. In this way I won’t bother again decision makers who were not interested enough to want to know more about your offering.


WHY NOT JUST EMAIL THE INTERVIEW TO THE DECISION MAKER?
WHAT DOES PUBLISHING ON THE BLOG ACCOMPLISH?
Credibility, credibility, credibility. Over half a billion business people in 240 countries have read my blog in the last two years alone.

And it's a blog platform provided by Google. You can't really rig the system on Google for any length of time as it truly knows what's up on the internet.

So, when Google says a blog has had tens of millions of readers in the last 30 days, it is a credible statement. And readers are much more likely to credit the content of such an article than an article in a blog with very few readers.

That, plus my endorsement, confers a lot of credibility.”

Credibility that a bare email just does not have. Email marketing can be quite effective, but a published interview adds a whole new layer to the credibility and increases the sales conversion a lot.


WHAT IS THE DIFFERENCE BETWEEN BASIC INFLUENCER SALES AND SALES LEADS?
The difference is exactly the same as an email to the targeted decision makers: credibility, credibility, credibility.

The most decision makers will open my messages and take the action I ask them to take in them. If they would not, I would lose a lot of money by offering this service. Currently, an average of 52% of decision makers open my messages and 54% of them do what I ask them to do in them.

Also, decision makers like to receive messages from me. Therefore, I can send those decision makers that have not yet taken action a new message every month until they do what I have asked them to do.

All this is possible because most of the decision makers have read my blog and they got some idea that my name resonates with business and increasing sales.

It also helps that by interacting with me decision makers can gain
a lot of favorable publicity among business people through my introduction.”

Lastly, we communicate with the decision makers to confirm their interest in your offering before sending their details to your sales people.


WHY DID YOU CHOOSE THE CASUAL INTERVIEW FORMAT FOR INTRODUCING THE OFFERING AND THE COMPANIES?
It's a quick-and-easy read. You want to communicate as much key information as possible — as quickly as possible — in a way that is as engaging as possible — and in a way that is as easy-to-digest as possible.

For the same reason people read long FAQs
but don't read shorter privacy policies on the same web sites.”

I'll let you in on a secret. The casual interview format is one of the reasons I have tens of millions of business readers each month. Everybody wants to get the most benefit out of the least effort, and that includes business people.

We're doing everything we can to make sure that the decision makers keep reading until they reach the end of the article. If they don't stick around long enough to reach the end, we will waste our time.


HOW MANY DECISION MAKERS RECEIVE THE INVITATION TO COMMENT ON AN ARTICLE?
WHO DECIDES WHO IS INVITED?
I will invite all the decision makers I see fit to comment on your article. There is no upper limit on the number of invites but I judge your campaign's earning potential depending on how much sales -and commissions for me - your sales people generate from it.


Let me see if I have this right. I'm a company director with something to offer, but not enough sales. A growth hacker of established credibility — you — invites decision makers to read an article of established credibility that introduces and endorses my offering. Many read it, and a portion of those readers will be interested to buy.


IS THAT IT?
Yes, that's it for the basic level service. Very easy, risk-free and commission-only.

There is a more effective and more sales generating advanced level of service called Commission-Only Influencer Sales. That service requires from your marketing department a database of your dream clients and the ability from your sales department to handle real-time sales leads.

On the other side, it can be used to generate sales once a month that can reach up to tens of millions of dream clients you choose anywhere or everywhere in the World.


To top it all, my commission on it is 50% less than with this basic level service.”


CAN THIS BE REPEATED?
Yes, this can be repeated every month for those decision makers whose signals towards your offering were weak or who did not react to it at all.

We will, of course, change the marketing message and write a new article every time as repetition of the same message will cause negative reaction.

The condition for the repetition is how much sales
your sales department has generated from the campaign so far.”


CAN I RUN MULTIPLE PARALLEL BASIC INFLUENCER SALES CAMPAIGNS FOR DIFFERENT OFFERINGS AT THE SAME TIME?
Yes, you can if your sales department has generated enough sales from campaigns so far. There are no other limits than one campaign per one decision maker per month.

Approaching the same decision maker too often will lead into negative reaction due to fatigue of being contacted too often.


DO YOU DO BASIC INFLUENCER SALES SERVICE FOR ANY START-UP OR A COMPANY?
No. Of course not. Credibility is credibility. I can't risk it. I've built my international reputation since 1998 and it is very important in my job.

However, I am very open to speak with any company to see if we can make a deal. I want to find people and organizations that I can endorse.

Therefore, I shall analyze your organization at the start. This way, we can both be certain that we are not wasting our time.

If I can endorse you, I'll endorse you.”


WHY ARE YOU DOING THIS?
I want people doing great work to succeed. I have seen many great companies really struggle to get sales, even though they're selling something people would want if they only knew about the company and its offering.

However, not all the great start-ups or small businesses can handle the high amount of sales my Commission-Only Influencer Sales service can provide. That is why I created this basic level version of it to give great organizations time and funds to develop their marketing and sales departments to a higher level.

And of course, I make money by getting commissions from generating lots of sales for my clients.


DO YOU DO ANY BASIC INFLUENCER SALES SERVICES PRO BONO?
No. What I do is valuable, and when you just give away something that is valuable, people tend not to respect and appreciate its value. Which means wasted time all around.

I really do not want to waste anyone's time. Neither mine nor yours.”

Nowadays I do it on a commission of 15% of the sales generated. No other fees or charges – risk free.


HOW CAN I FIND OUT IF YOU WILL DO BASIC INFLUENCER SALES SERVICE FOR ME OR FOR ANY OF MY CLIENTS?
Simple. Just contact me! Let me hear from you soon.

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Christian Dillstrom.

Please stay tuned for further interviews.