Please click here to download this free book.
THIS IS ONE OF THE MOST IMPACTFUL BOOKS IN THE WORLD
Since this book focuses on sales,
I will start with a sales-oriented approach. The title above is a catchy phrase
that grabs the target's attention and allows for further engagement. By
balancing the elements of familiarity and intrigue, the target is more likely
to be interested in hearing my argument. If my
statement is not too exaggerated, the target will be intrigued enough to want
to know more.
To avoid losing you, in the next six points I will provide evidence for a claim that may seem unbelievable.
#1 Whenever you need someone to adjust their actions to meet your expectations or to continue behaving according to your preferences, you are essentially engaged in the act of selling.
In other words, you are constantly selling your ideas.
If your intended recipient buys your idea, then they are also
accepting your product, service, cause, or agenda. However, the reverse is not
necessarily true.
#2 To truly enhance your sales outcomes, it is important not to
compare current results with past performance, as this can reinforce a culture
of accepting too low sales results.
Instead, compare your results with optimal sales figures and identify any barriers that must be eliminated to achieve this goal.
For example, if your sales conversion rate is 25% and you're
making $1 million, it essentially means that you're forfeiting, or in other
words 'donating', $3 million to your competition, thereby giving them the
opportunity to outperform you.
To correct this bad situation, you need to:
- analyze all the obstacles that restrict your sales conversion and their sales increasing value
- how those obstacles can be removed, and at which cost, and
- remove those obstacles that will increase your sales more than they cost to remove.
This is one of the approaches I utilize to assist my clients in
significantly increasing or even multiplying their sales. It never fails,
regardless of the organization's initial perspective.
#3 For more than a decade, my corporate growth hacking companies have been analyzing top-performing salespeople within organizations around the globe.
We have done it to understand how to improve our clients' sales by turning non-top-performing salespeople from obstacles to be removed into top-performing salespeople.
Our research revealed that top-performing salespeople master a
wide range of sales closing techniques and tailor them based on subtle cues
from potential customers.
#4 Effective sales closing skills are crucial for achieving successful sales outcomes regardless how great the sales process of an organization is.
While my main work is to provide advice on sales strategy, volume, and credibility to help my clients increase or multiply their sales, it is essential to note another factor:
if their salespeople are lacking proper sales closing skills, potential sales growth will most likely not materialize.
#5 Mastering a wide range of sales closing techniques will lead to higher sales conversion rates, increased quantities, and greater profitability for salespeople.
Anyone can sell a lot with heavy discounts but that will eventually harm the organization.
Customers may have many reasons not to buy, and therefore a salesperson who masters many sales closing techniques is more likely to know the right one to bypass all these reasons without compromising profitability or sales quantity.
Over the past decade, I have collected 15,064 techniques from a variety of cultures, industries, and organization sizes worldwide that are presented in this free book.
In addition, I have created 1,471 new sales closing techniques for my clients.
As a result, I have been able to help my clients' salespeople
improve sales conversion, quantity, and profitability figures. By using this
free book, all salespeople in any organization can do the same at no cost.
#6 Global GDP in 2021 was $96.51 trillion, a significant portion of
which was generated through person-to-person sales.
I have yet to encounter an organization that has not been able to improve their sales conversion, quantity, and profitability figures by training their salespeople to master a wide range of sales closing techniques.
In fact, the average increase in sales performance after mastering such techniques is substantial.
I believe that if this free book, which contains 15,064 sales closing techniques, is spread, and utilized widely enough, it can have a significant impact on the global economy by increasing GDP by 10%, or $9.651 trillion.
I agree that this is a tall order, but I'm used to it because that's what I am always expected to deliver.
Fortunately, in this case, even if I fail, it's a win, because just by trying, I set an example for other strong-willed, altruistic people to follow suit. Only one of us needs to succeed for it to be beneficial for all of us.
So, please help the world and post information about this free book on social media, email about it to your colleagues and friends, and place information about my free book to your web site.
Email me with a link or screen capture and I shall reward you for it. Let’s spread the good!
Improved sales conversions, quantities, and profitability will
lead to more economic activity. This can transform unprofitable organizations
into successful ones, thereby creating more jobs.
How can your organization boost its sales figures significantly?
Share this free book with your salespeople and ask them to study its sales closing techniques to improve their sales closing skills. It costs you nothing.
However, it is absolutely essential that you ensure that all your salespeople show enthusiasm for learning these techniques so that you can increase your sales conversion rate and overall sales figures.
If you encounter a salesperson unwilling to learn, it might be best to let them work for your competition.
Every lost sale impacts your organization's profitability and gives your competitors an advantage that will allow them to outperform your organization in the future.
Therefore, any salesperson whose sales conversion, quantity, and profitability
figures are below those of your top-performing salesperson is detrimental to
your organization and its future.
How to truly master sales closing techniques of this book?
Mastering is the ability to use knowledge confidently and quickly, which can be achieved through human deep learning. Mastering means the ability to perform complex tasks automatically.
A common belief, based on early brain research, is that to master something you need to practice for more than 10,000 hours.
Actually, scientific research by Nobel Prize-winner Herbert Simon indicates that mastering something is about achieving more solid neural patterns in the brain that are formed through a certain kind of practice.
If you want to do it yourself, study these sales closing techniques from multiple different angles, gamify your practicing and have fun while doing it.
This learning method is hard work, but doable with high determination.
The determination to master sales closing techniques is easy to find, as that is a very easy route to becoming a top-performing salesperson with a very high income via commissions.
For me, getting the salespeople of my clients master these sales closing techniques is not really optional, as otherwise my actual work with sales strategy, volumes, and credibility cannot materialize the outcomes needed.
To reduce the resources needed to train the salespeople of my clients, I funded the research and construction of an online school based on scientific research on the brain and human deep learning by Nobel Prize-winner Herbert Simon and combined it with the Finnish curricular approach when it was the best in the world at PISA results.
The school, which operates under my charity, not only trains the salespeople of my clients—with reimbursements provided by me—but also offers free education in regular school subjects, languages, and soft skills.
This education is specifically tailored for schools in less
developed countries, with the aim of achieving high learning outcomes for their
typically underprivileged students.
Finland has been ranked as the happiest country in the world for
the past six years, so the atmosphere in our school is both fun and relaxed,
conducive to achieving excellent results. This approach is preferable to
putting students under intense pressure or encouraging them to burn the
midnight oil, which can be counterproductive. Nobel Prize winner Herbert
Simon's research supports this perspective.
Naturally, you are welcome to experience the easiest way to deep
learn the first 1,000 sales closing techniques in our school for free – just
email me about it.
How can this book be used effectively?
This book contains over 2.7 million words as it is the most
comprehensive collection of sales closing techniques in human history. That's
why we have created two options for you to access the sales closing techniques
in this book.
The
first option allows you to access the information in a traditional manner,
browsing through the 6,330-page sales closing technique section, which starts
on page 339. The techniques are conveniently arranged in alphabetical order.
The
second option involves selecting key phrases that suit your needs from the
19,127 options available in the subsequent chapter and using the PDF search
function. Each sales closing technique is described using at least three key
phrases for easy reference. This searchability, afforded by the key phrases, is
a primary reason why this book is published in PDF format.
Grouping sales closing techniques into categories wouldn't have
been practical as many techniques could belong to multiple groups. This
approach could result in a book exceeding 10,000 pages, which wouldn't make
much sense.
Are all these sales closing techniques legal to use?
This depends on your location and what you're selling. If you're uncertain,
I recommend checking.
Given that this book is intended for a global audience and
encompasses every industry, legality can vary greatly around the globe. It
wouldn't be appropriate for me to pass judgement on diverse cultures and
customs, some of which date back thousands of years. My own family history only
extends a little over 2,000 years, which is quite recent when compared for
example to the oldest sales closing techniques discussed in this book.
I always recommend taking the high road and building long-term
customer relationships, as there is much more money to be made selling to the
same customer over the coming decades, rather than taking the money and
running.
Are all these sales closing techniques ethical to use?
The same principle applies here as it does to the legality of all
sales closing techniques – I always recommend taking the high road. Because of
my clients, I operate on a global scale, and I can tell you this – the world is
a very small place these days. A bad reputation will catch up with you sooner
or later.
The world is full of money just waiting for top-performing salespeople to pick it up – there is absolutely no need to use illegal or unethical approaches to sell a lot.
Why does this book lack 1,471 sales closing techniques?
The sales closing techniques I have developed specifically for my
clients—to provide them a competitive edge over their rivals—are their
proprietary information. Naturally, I cannot disclose others' trade secrets.
This book is a living entity
It is updated from time to time with new
sales closing techniques, and feedback from readers often leads to edits or
removal of some techniques.
Readers who contribute to these
modifications are acknowledged and rewarded for their efforts. If you wish to
receive an email notification along with a download link when a new, free
version of this book is available, please feel free to email me.
Do
I risk cannibalizing my businesses by publishing this book?
This represents the smallest and seemingly least exciting part of
what I do, yet it's vitally important for significantly boosting my clients'
sales.
Regardless of the effective sales strategies I craft for them, the
millions of customers I enable them to reach, or the credibility I lend them as
a global business influencer, educating their salespeople to enhance their
sales-closing skills remains paramount. Without this, the rest is of little
consequence.
As
you can see, I provide personalized assistance to my clients on the matters that genuinely drive their sales figures—this is where my real value lies.
Releasing the most comprehensive collection of information on
sales closing techniques, the most extensive in human history and available for
everyone for free, is likely to have minimal impact on my business. Yet, it
could hopefully bring considerable improvement to the sales results of
organizations and salespeople worldwide. After all, as the global economic
activity expands, the size of each of our slice from it can increase.
Do I have open
positions?
Absolutely. If you're capable of passing our sales closing
technique training and you're either unemployed or not being given a fair
opportunity elsewhere, feel free to email me. However, I must warn you—I doubt
you'll need to reach out, as every organization desires a top-performing
salesperson.
I operate on a truly global scale, so your geographical location
is not an issue. Regardless of
where you are in the world, you can anticipate earning a significant income:
six figures annually if you're based in a country with low GDP per capita, and
seven figures if you're in a high-GDP per capita country.
A world of opportunities awaits you. You can leverage my status as
a global business influencer to network and connect with key decision makers. Moreover,
in every geographical location there is no shortage of organizations that want
to increase their sales - in fact, there are very few that don't, as greed for
more is a truly universal trait.
Despite all this, as I've already pointed out, I doubt you'll
email me, because every organization will be eager to have you on their team.
ChatGPT?
Artificial Intelligence is a critical topic that requires our
attention today. I have over 10 years of experience in developing systems
comparable to ChatGPT, but with a focus on comprehensive results rather than
average outcomes. ChatGPT generates average yet acceptable responses, while my
method requires shifting through much noise to uncover rare, valuable insights.
I strive for excellence, as it is unacceptable to settle for average, aligning with the late Steve Jobs' philosophy.
An issue with employing ChatGPT in marketing and sales is its
autoregressive nature, which restricts it to a linear, step-by-step progression.
Effective marketing and sales involve working in reverse, from the customer's
purchase decision to the beginning, as mastered by experts in these fields.
Neither ChatGPT nor its competitors are currently able to perform such disjointed tasks.
You can test the capabilities of ChatGPT by asking it to tell
jokes. I am quite certain you will soon become aware that its humor may not
match that of a professional comedian's, who typically crafts the punchline
first, as does a skilled marketer or salesperson.
You can read more from this paper: Sparks of Artificial General Intelligence: Early experiments with
GPT-4
Even the Tree-of-Thoughts approach
does not solve the autoregressive problem although it can increase the
logic and reasoning results up to 900% as it still cannot perform disjointed
tasks.
For those reasons I do not recommend using ChatGPT in marketing or
sales – unless you are OK with average results. I firmly believe that the
difference between average and great, in both marketing and sales, can result
in a twentyfold increase or more. This is exactly what the late Steve Jobs
believed as well, and he extended this belief to include IT coders.
Do not get me wrong – ChatGPT is very awesome if it is used within
its limitations, and my hat is off for the team behind. In the matter of fact,
without ChatGPT this book would only be ready to be published many years later.
I am a native Finnish speaker. Finnish is considered one of the
most challenging languages to learn, and the second most challenging of the
more than six thousand languages spoken in the World today. For example, its
grammar is notoriously complex, and many of its words lack direct English
equivalents.
Finnish is also a highly synthetic language, which means words can
be constructed by juxtaposing inflected verbs, nouns, and adjectives according
to their roles in a sentence. Moreover, prepositions often manifest as suffixes
attached to nouns, and other particles can be added to express nuances. This
flexibility results in over 200 possible verb endings for each verb in the
Finnish language.
No wonder
J.R.R. Tolkien used the Finnish language as a basis for the language of the Elves in his 'Lord of the Rings' book.
So, translating 15,064 sales closing techniques from other
languages into Finnish over 10 years and then back into English for this book
and proofreading the translations without losing the original meaning was an
enormous task. Moreover, ensuring a coherent style so that salespeople could
easily compare different sales closing techniques and understand their
differences was time-consuming and required a lot of work from translators and
copywriters, with a lot of frustration and frequent personnel changes.
Perhaps my level of demand was high but having a (too) extensive
knowledge of sales and having researched the linguistic philosopher Ludwig
Wittgenstein since 1988, I understand how small nuances can make a significant
difference to salespeople's true understanding of each sales closing technique.
ChatGPT made it possible to publish this book now instead of 3 or
4 years later. This was possible because I could define the writing style and
the objectives for each sentence; definition, why this works and key phrases. However,
it took more than seven months to go through the existing written material,
during which time the book had to be rewritten several times. This is because
ChatGPT, though a computer program, can sometimes display traits of a
capricious artificial intelligence.
There were days when ChatGPT seemed to reject instructions that
had perfectly worked the day before and would work again the day after. On
those days, I had to employ various psychological tactics to get it back on
track - and I know how ludicrous it sounds, but there was no other way to get
it to do what I wanted.
The text generated by ChatGPT still needs to be edited before publication, but this task is made easier because all the text is written in the same, desired tone and logic.
If I were to write something that didn't require such a rigid
format and style, repeated over 15,064 times, I wouldn't have used ChatGPT.
After all, I have a genuine love for writing.
Why is this a free book?
I invested a significant amount of money, time, and other
resources over a period of 10 years to collect, translate, edit, and compile
the largest collection of sales closing techniques in the history of mankind.
This collection will greatly benefit salespeople who master these techniques
and naturally their organizations.
With my marketing power, I could have sold this book to companies
and salespeople around the World and made 20-40 million US dollars. However,
instead of doing so, I am giving this book out for free to anyone interested.
This is part of my charity's mission to boost economic activity and create more
jobs in the long run globally. I believe that having a job is the best form of
social security.
I hope this book will help you to increase your sales conversation,
quantity, and profitability figures.
Regards,
Christian Dillstrom