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Monday 23 December 2019

Free Influencer Marketing Campaign for Charities


Free Influencer Marketing Campaign for Charities




My name is Christian Dillstrom and I am the global business influencer and the most read business article author in the World for the fifth year running.
I am offering a free joint influencer marketing campaign to make a charity's current donors proud of being its donors, to drive many more new donors to the charity and to spread awareness about the charity and me to people and organizations of the charity’s country.

THE CAMPAIGN
The campaign will empower donors of the charity through my “The TOP Person” initiative by portraying each of them as a hero which they already are. Each willing donor will be taught how to publish an influencer endorsed introduction video about him in social media for free. Each posted video will include a 10 second advert of the charity.
Participating donors will also invite their network, co-workers and friends to comment and like the posted video to gain as much peer credibility as possible. That multiplies the visibility of each video by hundreds or thousands as each comment and like the video gets will spread it into other networks. I shall teach the donors the importance of peer credibility in my free webinars.
This is not a one-off campaign as each donor who creates a video can do update videos at any time. In addition, the charity can encourage the donors to do so every month to drive more new donors to them.

WHAT WILL I DO?
I shall provide my endorsement, branded video clips and a link to the needed free video compiling mobile application.
In addition, I shall host free webinars to teach donors why and how to create an introduction video and how to use it to become an influencer of your own life.

WHAT WILL THE CHARITY NEED TO DO?
The charity needs to deliver me an advert as a still image or as a maximum 10-second video.
The charity will also inform its donors about the opportunity to be rewarded for their great work.

WHAT WILL THE PARTICIPATING DONOR NEED TO DO?
The donor will need to listen to my webinar, download my instructions and branded video clips – all that free of charge, of course. He will also need to install a free application on his mobile phone.
Then he will need to shoot his introduction video, use the mobile application to compile it and upload his video to social media.
Finally, he will ask his network, co-workers and friends to comment and endorse his published video.

WHAT IS THE GAIN FOR THE CHARITY?
To put it plainly, quite a massive endorsed and free visibility among quite well off business professionals and other people as well as among businesses and other organizations.
For example, if a charity has 50,000 donors, and 25,000 of them would participate in a campaign, the charity can expect 31 million people to see their advert being endorsed in social media. Best of all, that visibility can be repeated monthly.
The above estimate is based on a calculation that each participating donor receives on average likes or comments from 50 people they know, and their endorsements will bring an average of 25 people to watch the video.
Needless to say, having an advert in this environment is very positive and effective for any charity.
The charity can also use the posted videos to present its real donors and show how their donors are respected by their peers. That and the respect shown to their current donors will drive the new donor numbers up.

WHAT IS THE GAIN FOR A DONOR?
Every one of us wants to look appealing in the eyes of our current bosses, clients, co-workers, friends and other people. You want to look even better in the eyes of decision makers if you are looking for promotion or for your next opportunity.
Also, even the companies love employees that are thanked publicly for donating to charities and look respected by their peers on social media.
Donors could already make the introduction videos of themselves, but they are rarely made as they usually do not receive many endorsements from their peers if there is no endorsement from the influencer.
I shall teach each donor in my free webinars how to become an influencer of their own life by using their influencer- and peer endorsed introduction video.

WHAT IS MY GAIN?
With this campaign I shall demonstrate to the organizations of the charity’s country how to quickly and effectively gain credible, authentic and endorsed visibility in social media through their employees. Organizations could run similar campaigns with as great results via their own employees.
By demonstrating the power of influencer marketing, I can change the narrative from the current “What it is” to “What is it that we can achieve with it”.
I will only charge the companies and other organizations a modest monthly service fee as influencer endorsed introduction videos are just a very basic influencer service I offer.
As I partner up with charities, this campaign is free for them. After all, I only need to partner up with one charity per country, and there are thousands of them in the UK alone.
It is noteworthy that, as I can show the gain from this partnership, my part of this campaign is not a donation to a charity and therefore a charity does not have to count it as such.

WHY WOULD THE CHARITY NOT JUST POST THE VIDEOS BY THEMSELVES?
The more you post in social media, the less visibility your posts will receive, as social media algorithms will spread more widely content from people who post things less frequently. Therefore, posting through charity’s donors - who are posting quite rarely – you will receive a much greater visibility.
Not to mention that posting thousands of videos every month to social media platforms would also be quite difficult to manage logistically or at least require a considerable team to get it done.
In addition, only the videos posted on the donor’s personal social media account can attract their networks, co-workers and friends to comment on and like the posted video. Without them endorsing the video and causing it to spread across their networks, a video is just a video without any meaningful marketing power.

DO I GAIN ACCESS TO THE DATABASE OF THE DONORS OF THE CHARITY?
No, I do not. I have no need for it as it is up to the charity to let their donors know about the opportunity to be rewarded for their great work.
In addition, it is up to the charity to encourage its donors to create and post update videos, as I shall have neither their names nor contact details.

WHERE IS THIS OFFER VALID?
I receive business readers to my blog from 240 countries and from all the US states every month, so if you are a charity from countries other than North Korea, Iran, Cuba or Venezuela, this offer is valid for you.
Please notice that I am not looking to partner up with lots of charities per country, so I recommend contacting me quickly.

WHO ARE YOU?
My name is Christian Dillstrom and I am the global business influencer and the most read business article author in the World for the fifth year running.
If you want to learn more about me, please visit my LinkedIn profile: https://www.linkedin.com/in/dillstrom-com/.
You are also welcome to connect with me as I shall accept every connection request.

HOW TO CONTACT YOU?
The best ways to reach me are email me christian@dillstrom.com or talk to me in LinkedIn, or book a quick teleconference with me: https://go.oncehub.com/christiandillstrom