My
name is Christian Dillstrom and I am the global business influencer
and the most read business article author in the World for the fifth
year running.
I
am offering a free joint influencer marketing campaign to make a
charity's current donors proud of being its donors, to drive many
more new donors to the charity and to spread awareness about the
charity and me to people and organizations of the charity’s
country.
THE
CAMPAIGN
The
campaign will empower donors of the charity through my “The TOP
Person” initiative by portraying each of them as a hero which they
already are. Each willing donor will be taught how to publish an
influencer endorsed introduction video about him in social media for
free. Each posted video will include a 10 second advert of the
charity.
Participating
donors will also invite their network, co-workers and friends to
comment and like the posted video to gain as much peer credibility as
possible. That multiplies the visibility of each video by hundreds or
thousands as each comment and like the video gets will spread it into
other networks. I shall teach the donors the importance of peer
credibility in my free webinars.
This
is not a one-off campaign as each donor who creates a video can do
update videos at any time. In addition, the charity can encourage the
donors to do so every month to drive more new donors to them.
WHAT
WILL I DO?
I
shall provide my endorsement, branded video clips and a link to the
needed free video compiling mobile application.
In
addition, I shall host free webinars to teach donors why and how to
create an introduction video and how to use it to become an
influencer of your own life.
WHAT
WILL THE CHARITY NEED TO DO?
The
charity needs to deliver me an advert as a still image or as a
maximum 10-second video.
The
charity will also inform its donors about the opportunity to be
rewarded for their great work.
WHAT
WILL THE PARTICIPATING DONOR NEED TO DO?
The
donor will need to listen to my webinar, download my instructions and
branded video clips – all that free of charge, of course. He will
also need to install a free application on his mobile phone.
Then
he will need to shoot his introduction video, use the mobile
application to compile it and upload his video to social media.
Finally,
he will ask his network, co-workers and friends to comment and
endorse his published video.
WHAT
IS THE GAIN FOR THE CHARITY?
To
put it plainly, quite a massive endorsed and free visibility among
quite well off business professionals and other people as well as
among businesses and other organizations.
For
example, if a charity has 50,000 donors, and 25,000 of them would
participate in a campaign, the charity can expect 31 million people
to see their advert being endorsed in social media. Best of all, that
visibility can be repeated monthly.
The
above estimate is based on a calculation that each participating
donor receives on average likes or comments from 50 people they know,
and their endorsements will bring an average of 25 people to watch
the video.
Needless
to say, having an advert in this environment is very positive and
effective for any charity.
The
charity can also use the posted videos to present its real donors and
show how their donors are respected by their peers. That and the
respect shown to their current donors will drive the new donor
numbers up.
WHAT
IS THE GAIN FOR A DONOR?
Every
one of us wants to look appealing in the eyes of our current bosses,
clients, co-workers, friends and other people. You want to look even
better in the eyes of decision makers if you are looking for
promotion or for your next opportunity.
Also,
even the companies love employees that are thanked publicly for
donating to charities and look respected by their peers on social
media.
Donors
could already make the introduction videos of themselves, but they
are rarely made as they usually do not receive many endorsements from
their peers if there is no endorsement from the influencer.
I
shall teach each donor in my free webinars how to become an
influencer of their own life by using their influencer- and peer
endorsed introduction video.
WHAT
IS MY GAIN?
With
this campaign I shall demonstrate to the organizations of the
charity’s country how to quickly and effectively gain credible,
authentic and endorsed visibility in social media through their
employees. Organizations could run similar campaigns with as great
results via their own employees.
By
demonstrating the power of influencer marketing, I can change the
narrative from the current “What it is” to “What is it that we
can achieve with it”.
I
will only charge the companies and other organizations a modest
monthly service fee as influencer endorsed introduction videos are
just a very basic influencer service I offer.
As
I partner up with charities, this campaign is free for them. After
all, I only need to partner up with one charity per country, and
there are thousands of them in the UK alone.
It
is noteworthy that, as I can show the gain from this partnership, my
part of this campaign is not a donation to a charity and therefore a
charity does not have to count it as such.
WHY
WOULD THE CHARITY NOT JUST POST THE VIDEOS BY THEMSELVES?
The
more you post in social media, the less visibility your posts will
receive, as social media algorithms will spread more widely content
from people who post things less frequently. Therefore, posting
through charity’s donors - who are posting quite rarely – you
will receive a much greater visibility.
Not
to mention that posting thousands of videos every month to social
media platforms would also be quite difficult to manage logistically
or at least require a considerable team to get it done.
In
addition, only the videos posted on the donor’s personal social
media account can attract their networks, co-workers and friends to
comment on and like the posted video. Without them endorsing the
video and causing it to spread across their networks, a video is just
a video without any meaningful marketing power.
DO
I GAIN ACCESS TO THE DATABASE OF THE DONORS OF THE CHARITY?
No,
I do not. I have no need for it as it is up to the charity to let
their donors know about the opportunity to be rewarded for their
great work.
In
addition, it is up to the charity to encourage its donors to create
and post update videos, as I shall have neither their names nor
contact details.
WHERE
IS THIS OFFER VALID?
I
receive business readers to my blog from 240 countries and from all
the US states every month, so if you are a charity from countries
other than North Korea, Iran, Cuba or Venezuela, this offer is valid
for you.
Please
notice that I am not looking to partner up with lots of charities per
country, so I recommend contacting me quickly.
WHO
ARE YOU?
My
name is Christian Dillstrom and I am the global business influencer
and the most read business article author in the World for the fifth
year running.
If
you want to learn more about me, please visit my LinkedIn profile:
https://www.linkedin.com/in/dillstrom-com/.
You
are also welcome to connect with me as I shall accept every
connection request.
HOW
TO CONTACT YOU?
The
best ways to reach me are email me christian@dillstrom.com
or talk to me in LinkedIn, or book a quick teleconference with me:
https://go.oncehub.com/christiandillstrom