My name is Christian Dillstrom and I am the global business influencer and the most read business article author in the World for the fifth year running.
I am offering a free joint influencer marketing campaign to spread awareness about a recruitment agency and me to people and businesses of the agency’s country.
THE CAMPAIGN
The campaign will empower present and past applicants of the recruitment agency through my “The TOP Person” initiative. Each willing applicant will be taught how to publish an influencer endorsed introduction video about him in social media for free. Each posted video will include a 10 second advert of the recruitment agency.
Participating applicants will also invite their network, co-workers and friends to comment and like the posted video to gain as much peer credibility as possible. That multiplies the visibility of each video by hundreds or thousands as each comment and like the video gets will spread it into other networks. I shall teach the applicants the importance of peer credibility in my free webinars.
This is not a one-off campaign as each applicant who creates a video can do update videos at any time. In addition, the recruitment agency can encourage the applicants to do so with a monthly email message.
WHAT WILL I DO?
I shall provide my endorsement, branded video clips and a link to the needed free video compiling mobile application.
In addition, I shall host free webinars to teach applicants why and how to create an introduction video and how to use it to become influencers of their own lives.
WHAT WILL THE RECRUITMENT AGENCY NEED TO DO?
The recruitment agency needs to deliver me an advert as a still image or as a maximum 10-second video.
The agency will also inform its current and former applicants about the opportunity.
WHAT WILL THE PARTICIPATING APPLICANT NEED TO DO?
The applicant will need to listen to my webinar, download my instructions and branded videoclips – all that free of charge, of course. He will also need to install a free application on his mobile phone.
Then he will need to shoot his introduction video, use the mobile application to compile it and upload his video to social media.
Finally, he will ask his network, co-workers and friends to comment and endorse his published video.
WHAT IS MY GAIN?
With this campaign I shall demonstrate businesses and other organizations of the recruitment agency’s country how to quickly and effectively gain credible, authentic and endorsed visibility in social media through their employees.
By demonstrating the power of influencer marketing to businesses and other organizations, I can change the narrative from the current “What it is” to “What is it that we can achieve with it”.
I will only charge the companies and other organizations a modest monthly service fee as influencer endorsed introduction videos is just a very basic influencer service I offer.
As I partner up with recruitment agencies, this campaign is free for them. After all, I only need to partner up with one recruitment agency per country, and there are over 40,000 of them in the UK alone.
WHAT IS THE GAIN FOR THE RECRUITMENT AGENCY?
To put it plainly, quite a massive endorsed and free visibility among business professionals.
For example, if a recruitment agency has 10,000 current and former applicants in its database, and 4,000 of them would participate in a campaign, the agency can expect 5 million people to see their advert being endorsed in social media. Best of all, that visibility can be repeated monthly.
The above estimate is based on the calculation that each participating applicant receives on average likes or comments from 50 people they know, and their endorsements will bring an average of 25 people to watch the video.
Needless to say, having an advert in this environment is very positive and effective for any brand.
The recruitment agency can also use the posted video to present the real applicant and show their clients how he is respected by his peers.
WHAT IS THE GAIN FOR AN APPLICANT?
Every one of us wants to look appealing in the eyes of our current bosses, clients, co-workers, friends and other people. You want to look even better in the eyes of decision makers if you are unemployed and you are looking for your next opportunity.
Also, even our companies love employees that look respected by their peers on social media.
Applicants could already make the introduction videos, but they are rarely made as they usually do not receive many endorsements from their peers without the endorsement of the influencer.
I shall teach each applicant in my free webinars how to become an influencer of their own life by using their influencer- and peer endorsed introduction video.
WHY WOULD A RECRUITMENT AGENCY NOT JUST POST THE VIDEOS BY THEMSELVES?
The more you post in social media, the less visibility your posts will receive, as social media algorithms will spread more widely content from people who post things less frequently. Therefore, posting through recruitment agency’s present and past applicants - who are posting quite rarely - will receive a much greater visibility.
Not to mention that posting thousands of videos every month to social media platforms would also be quite difficult to manage logistically or at least require a considerable team to get it done.
In addition, only the videos posted on the applicant’s personal social media account can attract their networks, co-workers and friends to comment on and like the posted video. Without them endorsing the video and causing it to spread across their networks, a video is just a video without any meaningful marketing power.
Finally, very few applicants would be ready to have an advert of the recruitment agency in their introduction video if they would not receive an endorsement from the influencer in exchange.
DO I GAIN ACCESS TO THE DATABASE OF CURRENT AND FORMER APPLICANTS OF THE RECRUITMENT AGENCY?
No, I do not. I have no need for it as it is up to the recruitment agency to let their applicants know about the opportunity.
In addition, it is up to the recruitment agency to encourage its applicants to create and post update videos, as I shall have neither their names nor contact details.
WHERE IS THIS OFFER VALID?
I receive business readers to my blog from 240 countries and from all the US states every month, so if you are a recruiting agency from countries other than North Korea, Iran, Cuba or Venezuela, this offer is valid for you.
Please notice that I am not looking to partner up with many recruiting agencies per country, so I recommend contacting me quickly.
WHO ARE YOU?
My name is Christian Dillstrom and I am the global business influencer and the most read business article author in the World for the fifth year running.
If you want to learn more about me, please visit my LinkedIn profile: https://www.linkedin.com/in/dillstrom-com/.
You are also welcome to connect with me as I shall accept every connection request.
HOW TO CONTACT YOU?
The best ways to reach me are email me christian@dillstrom.com or talk to me in LinkedIn, or book a quick teleconference with me: https://go.oncehub.com/christiandillstrom